3 ways to help homeshoppers engage more with your listings

Stand out in a crowded market with these innovative strategies to expand buyer engagement and showcase your listings.

As homeowners grow weary of waiting for the low-interest rates of 2021 to return, Zillow economists¹ predict more homes to hit the market this year. And while more listings offer great news for agents, the uptick in inventory can also mean more competition among agents to capture engagement among prospective buyers.

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How Leading Agents Are Preparing For The AI Real Estate Revolution

However you may feel about artificial intelligence (AI), whether you believe it to be the future of innovation or the end of it, the technology’s recent surge has shown us that one thing is for certain—AI is not to be ignored.

As such, leaders across the span of industry, from manufacturing to security to retail, are finding ways to implement this booming technology to streamline their processes.

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Viral Listing Strategies for Multiplying Transactions

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.

Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.

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Content That Triggers Massive Reach on Social Media

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values?

In the ever-evolving world of digital marketing, creating content that captures attention and drives engagement on social media platforms is crucial for success. Andy Crestodina, co-founder and strategic director of Orbit Media and author of Content Chemistry, shares his insights on crafting content that sparks conversation and achieves massive reach on social media.

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10 things to do to stay relevant as a real estate agent in 2024

No matter what’s going on in the industry at large, everyone has the opportunity to get better, faster and stronger at what they do every day, broker Joseph Santini writes.

With all the recent developments in the real estate business and more certainly to come, two things will remain true. People will continue to buy and sell real estate every day, everywhere, in every market — and business will go to the most skilled real estate professionals.

Regardless of how this business changes, the agents who change with it will continue to outperform the market.

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What Real Estate Agents Wish Buyers Already Knew

Heading into the spring buying season, practitioners want home buyers to be more realistic and organized.

Home buyers need to be ready for the spring market, which is likely to see home prices continue to escalate amid stiff competition among consumers for slim inventory options. More than half of real estate professionals say that “managing client expectations” is a top challenge, according to a new survey(link is external) of more than 500 practitioners released by software company Adobe.

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3 advantages of tailoring your marketing strategy to niche buyers

When you think about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI.

When it comes to marketing, there’s no bigger mistake than the one-size-fits-all approach. Your clients have unique goals and challenges, and your marketing strategy should reflect that. To stand out in today’s highly competitive real estate market, you need to invest in content that deeply resonates with your target audience.

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4 Fundamentals of Creating Successful Customer Relationships

If businesses exist, as the father of Business Management Peter Drucker proposed, “to create and keep a customer,” then success is defined by the relationships you establish with your customers. Giving them the best experience possible goes a long way toward securing future business.

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Fundamental Instagram Tips for Real Estate Agents

Every Real Estate professional should be on just about every social media platform available. One of the fastest growing social media sites to use in real estate is Instagram. What many agents don’t realize is that Instagram can be one of the most useful tools to grow their business…when used correctly.

Real estate is a visual industry. The old adage “a picture is worth a thousand words” is particularly true in the realm of selling properties. In the age of social media, no platform provides more potential for engagement through imagery than Instagram. But giving Instagram tips for real estate agents can be tricky, because a surprising number don’t even know where to start.

In this blog, I’m going to share with you some essential real estate Instagram tips covering everything from setting up your account to scaling your brand.

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What is Generative AI for Social Media? The Future of Content Marketing

Generative AI for social media marks a significant evolution in content creation and distribution, reshaping the landscape of digital marketing. If you’re wondering What is generative AI, at its core, generative AI utilizes machine learning algorithms to generate content autonomously, including text, images, videos, and more. This technology holds the promise of revolutionizing content marketing on social platforms by offering unprecedented levels of personalization, efficiency, and creativity.

Click Here to read the full article on Medium.com