agents – Page 23

From Agent to Home Investor Advisor

A home investment advisor, or HIA, is one of the most critical services a homeowner can have, as the home is typically the largest single investment people have. Since there is no official profession for HIAs, this represents a hole for real estate agents to fill. Real estate agents know much about what drives home values in their local markets, so they are the most logical people to serve in this role.

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5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas.

From the magic of face-to-face networking to the allure of unique partnerships, here are a few insights and cost-free tactics that can be leveraged to elevate your brand.

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2024 will be the year of the automated agent

Stop worrying that AI will replace you, MoxiWorks’ York Baur writes. Start learning to use technology to your advantage by automating low ROI tasks.

Embracing technology is critical to your business, but it’s also not a magic wand. It’s an enabler. It’s your assistant. It’s there to automate repetitive, time-consuming tasks, which then allows agents to get back to the real deal: relationship and business building.

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Viral Listing Strategies for Multiplying Transactions

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.

Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.

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How to create content that connects you to your community

Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve.

Creating regular and engaging content is one of the biggest challenges that all agents face. I’ve been in the housing industry for 15 years and first got my start in property management in 2009 when the economy and the real estate industry saw their hardest downturns in many decades.

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What Does Active Prospecting Unlock for You?

Answer: It fills your marketing funnel with warm leads. Here’s what that looks like on social media.

Do you remember the last time someone hung up on you?

Have you ever been the one doing the hanging up? Rejection, hurt, anger, surprise and embarrassment are the feelings associated with such interactions. How do we overcome them? The answer lies in the art of active prospecting.

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9 Ways to Generate Extra Revenue from Existing Customers

cquiring new customers for your business is generally more difficult and costly compared with retaining the existing ones.

When it comes to increasing revenue, businesses often prioritize acquiring new customers and disregard the possibility that they can earn more from their current customer base.

Acquiring new customers is a tedious and time-consuming process. It often requires you to offer heavy discounts or spend excessively on promoting your solutions.

So, focusing on your existing customers and exploring new ways to generate more revenue from them may be a viable strategy worth considering.

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A Playbook for Agents Working With First-Time Buyers

Buying a single-family home for the first time is challenging, but even more so in a time of inventory shortages and affordability issues; help ease anxiety by sharing these useful steps.

A house is typically the largest investment people make. It keeps some up at night, worrying if they’ve budgeted properly to afford the downpayment and the maintenance of the home on top of their regular expenses like food and transportation. The process is an emotional one.

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A never-fail, step-by-step blueprint to consistently find listing leads

Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming.

When change happens, the key to success is to find the most effective strategy possible that will generate results and execute on it. The time-tested strategy of geographical farming worked in the past, is working now, and will continue to work in the future.

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