Keeping it real: How to showcase your unique value on social media

Join Maris Messervey, founder of The Social Broker, on Inman Access as she reveals expert strategies for showcasing authentic value and growing your business on social media.

From cutting-edge market trends to expert advice, Inman Access empowers you to stay ahead of the game and elevate your real estate career. Join the community of industry leaders and gain access to exclusive content.

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What Does Active Prospecting Unlock for You?

Answer: It fills your marketing funnel with warm leads. Here’s what that looks like on social media.

Do you remember the last time someone hung up on you?

Have you ever been the one doing the hanging up? Rejection, hurt, anger, surprise and embarrassment are the feelings associated with such interactions. How do we overcome them? The answer lies in the art of active prospecting.

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9 Ways to Generate Extra Revenue from Existing Customers

cquiring new customers for your business is generally more difficult and costly compared with retaining the existing ones.

When it comes to increasing revenue, businesses often prioritize acquiring new customers and disregard the possibility that they can earn more from their current customer base.

Acquiring new customers is a tedious and time-consuming process. It often requires you to offer heavy discounts or spend excessively on promoting your solutions.

So, focusing on your existing customers and exploring new ways to generate more revenue from them may be a viable strategy worth considering.

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A Playbook for Agents Working With First-Time Buyers

Buying a single-family home for the first time is challenging, but even more so in a time of inventory shortages and affordability issues; help ease anxiety by sharing these useful steps.

A house is typically the largest investment people make. It keeps some up at night, worrying if they’ve budgeted properly to afford the downpayment and the maintenance of the home on top of their regular expenses like food and transportation. The process is an emotional one.

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A never-fail, step-by-step blueprint to consistently find listing leads

Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming.

When change happens, the key to success is to find the most effective strategy possible that will generate results and execute on it. The time-tested strategy of geographical farming worked in the past, is working now, and will continue to work in the future.

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3 ways to help homeshoppers engage more with your listings

Stand out in a crowded market with these innovative strategies to expand buyer engagement and showcase your listings.

As homeowners grow weary of waiting for the low-interest rates of 2021 to return, Zillow economists¹ predict more homes to hit the market this year. And while more listings offer great news for agents, the uptick in inventory can also mean more competition among agents to capture engagement among prospective buyers.

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How Leading Agents Are Preparing For The AI Real Estate Revolution

However you may feel about artificial intelligence (AI), whether you believe it to be the future of innovation or the end of it, the technology’s recent surge has shown us that one thing is for certain—AI is not to be ignored.

As such, leaders across the span of industry, from manufacturing to security to retail, are finding ways to implement this booming technology to streamline their processes.

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Viral Listing Strategies for Multiplying Transactions

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.

Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.

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Content That Triggers Massive Reach on Social Media

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values?

In the ever-evolving world of digital marketing, creating content that captures attention and drives engagement on social media platforms is crucial for success. Andy Crestodina, co-founder and strategic director of Orbit Media and author of Content Chemistry, shares his insights on crafting content that sparks conversation and achieves massive reach on social media.

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10 things to do to stay relevant as a real estate agent in 2024

No matter what’s going on in the industry at large, everyone has the opportunity to get better, faster and stronger at what they do every day, broker Joseph Santini writes.

With all the recent developments in the real estate business and more certainly to come, two things will remain true. People will continue to buy and sell real estate every day, everywhere, in every market — and business will go to the most skilled real estate professionals.

Regardless of how this business changes, the agents who change with it will continue to outperform the market.

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