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Artificial intelligence is the all-in-1 tool real estate desperately needs

Already touted by Zillow and others, the technology represents an opportunity for the real estate industry to reimagine itself at a time when solutions are desperately needed, writes Brad Inman.
Every week, a real estate company announces a new artificial intelligence product — reminding me of the days when every business put out a press release to say it launched a website.
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Ahead of the Curve: Real Estate Smart Contracts & Blockchain

A major technological shift is underway. With the rise of blockchain technology and real estate smart contracts, savvy agents are finding themselves at a crossroads where innovation meets tradition. Could these advancements render traditional agents obsolete or is this just a phase that will pass?

It’s fair to say that ignoring emerging technology during this period of history would be a mistake. Forward-thinking agents who adapt and enhance their practice first will always be the trailblazers shaping the market of tomorrow. A lot of agents are already using these technologies to set themselves apart in the hyper-competitive world of luxury real estate.

Click Here to read the full article on Tom Ferry.com Continue reading “Ahead of the Curve: Real Estate Smart Contracts & Blockchain”

5 coaches on how to show your value to get the commission

There are several ways in which agents can prove just how much they’re worth. Read on for examples from 5 different coaches.

As agents try and navigate ongoing changes to the industry — buyer-broker agreements, tough discussions about commissions and other brand new challenges — they may continue to feel uncertain treading in new waters.

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AI Workflows: How to Get Started

Looking for ways to automate your work? Wondering if AI could help?

An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is meant to automate and streamline your work, saving you time and resources while improving efficiency.

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Writing Real Estate Marketing Emails That Win Trust

You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s the kicker… Bad marketing emails can hurt you just as much as good ones can help establish your market credibility.

Real estate email marketing requires precision and not generic ChatGPT copy which would only demonstrate how out of touch you are with your audience.

In this blog, I’ll show you five of my best real estate email marketing practices, how to write marketing emails, and five mistakes to avoid.

Click Here to read the full story on Tom Ferry.com Continue reading “Writing Real Estate Marketing Emails That Win Trust”

Exactly where to focus your business to succeed this summer

Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer.
In today’s constrained market, lead generation is more important than ever. As the old real estate adage goes, “Nothing happens until someone generates a lead.”
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7 things top listing agents know before every listing appointment

Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door.

Success leaves clues, and the best listing agents prepare by knowing seven things before every listing appointment they go on. These items provide insight and a sense of preparedness that leads to a higher close rate percentage from listing appointments.

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Dominate documentation this summer with these 4 hot tips

Want to cover yiourself and your clients while preventing miscommunication? Careful organization and documentation, Rachael Hite writes, can save your summer.

It’s no secret that great documentation is the linchpin of stellar customer service; just ask any seasoned agent whose careful documentation has saved the day on more than one occasion.

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7 tips for using AI to find (and keep) real estate clients

In real estate, where every detail counts, AI can be the tool that sets you apart, Chris Pollinger writes. ChatGPT’s new update allows you to do more than ever before.

AI isn’t just a buzzword; it’s a game-changer. From custom experiences to smarter marketing, here’s how you can leverage AI, particularly the new GPT-4o, to boost your real estate business.

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How to engage brokerage clients through SEO and content creation

Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes.

In today’s real estate market, the dominance of national companies like Zillowand Homes.com makes it challenging for regional brokerages to rank for broad keyword terms like “homes for sale in [City].”

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