Looking for ways to automate your work? Wondering if AI could help?
An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is meant to automate and streamline your work, saving you time and resources while improving efficiency.
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You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s the kicker… Bad marketing emails can hurt you just as much as good ones can help establish your market credibility.
Real estate email marketing requires precision and not generic ChatGPT copy which would only demonstrate how out of touch you are with your audience.
In this blog, I’ll show you five of my best real estate email marketing practices, how to write marketing emails, and five mistakes to avoid.
Click Here to read the full story on Tom Ferry.com Continue reading “Writing Real Estate Marketing Emails That Win Trust”
Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door.
Success leaves clues, and the best listing agents prepare by knowing seven things before every listing appointment they go on. These items provide insight and a sense of preparedness that leads to a higher close rate percentage from listing appointments.
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Want to cover yiourself and your clients while preventing miscommunication? Careful organization and documentation, Rachael Hite writes, can save your summer.
It’s no secret that great documentation is the linchpin of stellar customer service; just ask any seasoned agent whose careful documentation has saved the day on more than one occasion.
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In real estate, where every detail counts, AI can be the tool that sets you apart, Chris Pollinger writes. ChatGPT’s new update allows you to do more than ever before.
AI isn’t just a buzzword; it’s a game-changer. From custom experiences to smarter marketing, here’s how you can leverage AI, particularly the new GPT-4o, to boost your real estate business.
Click Here to read the full article on Inman Continue reading “7 tips for using AI to find (and keep) real estate clients”
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes.
In today’s real estate market, the dominance of national companies like Zillowand Homes.com makes it challenging for regional brokerages to rank for broad keyword terms like “homes for sale in [City].”
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A home investment advisor, or HIA, is one of the most critical services a homeowner can have, as the home is typically the largest single investment people have. Since there is no official profession for HIAs, this represents a hole for real estate agents to fill. Real estate agents know much about what drives home values in their local markets, so they are the most logical people to serve in this role.
Click Here to read the full article on Lab Coat Agents Continue reading “From Agent to Home Investor Advisor”
Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas.
From the magic of face-to-face networking to the allure of unique partnerships, here are a few insights and cost-free tactics that can be leveraged to elevate your brand.
Click Here to read the full article on Iman Continue reading “5 real estate marketing campaigns that don’t cost a thing”
Stop worrying that AI will replace you, MoxiWorks’ York Baur writes. Start learning to use technology to your advantage by automating low ROI tasks.
Embracing technology is critical to your business, but it’s also not a magic wand. It’s an enabler. It’s your assistant. It’s there to automate repetitive, time-consuming tasks, which then allows agents to get back to the real deal: relationship and business building.
Click Here to read the full article on Inman Continue reading “2024 will be the year of the automated agent”
