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7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them.

You might be surprised at how much time I spend looking up real estate agents and brokers online. Sometimes it’s to find a current headshot to accompany a profile for Inman. Sometimes it’s because I have a meeting scheduled with someone new who has reached out to me. Sometimes it’s the follow-up to a friend-of-a-friend, “Do you know so-and-so?” conversation with an existing client or colleague.

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9 ways to build unbreakable trust with your prospects and clients

Creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity.

According to the National Association of Realtors (NAR), honesty and trustworthiness ranked second on the list of top criteria buyers consider when choosing an agent. Unfortunately, despite our fiduciary duties, we’re still mentioned in the same breath as telemarketers, used car salespeople and advertising professionals.

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5 ways commercial and residential real estate can cooperate now

A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies.

Not all brokerages are created equal, and not every brokerage has a commercial division. However, those who do will find that it offers the opportunity for powerful synergies.

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4 Tips to Ensure Your Seller Gets Market Value for Their Home

In a perfect world, we will all buy low and sell high. In some places, home prices have increased by 47% since the start of the 2020 pandemic, meaning many should definitely be able to sell high.

​Unfortunately, not all appraisals have kept up with such fast-rising values. As a result, some homeowners have had to enter long and tedious legal battles to realize what should have been a basic fair market valuation (like this example of a $340,000 home valuation difference, whew!). Although life’s not perfect, selling one’s home should easily command the current fair market value.

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12 ways to build strong lender partnerships for happier clients

Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction.

There are few certainties in real estate. Whether it’s a buyer’s or seller’s market, no matter where prices are sitting, one thing is true: lenders are a key part of the process, and your relationship with them can have a big influence on your clients’ overall satisfaction.

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9 easy social media content ideas to get you out of a summer slump

Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered.

If you’re like most real estate agents, you’re a regular social media user. You post a couple of photos when you have a new listing, then again when you sell a property. There’s nothing wrong with that, but if you want to make the most of your social media pages, you need to engage your audience and post regularly consistently.

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My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too ‘salesy’ for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today.

To be at the top of your game in real estate, there is one conversation in particular you must master — the listing conversation. Note the distinction that we’re calling it a conversation, not a presentation. To have a listing “presentation” denotes that the agent is there to “present” or put on a show. In my experience, especially with today’s consumers, that’s selling — not serving.

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Artificial intelligence is the all-in-1 tool real estate desperately needs

Already touted by Zillow and others, the technology represents an opportunity for the real estate industry to reimagine itself at a time when solutions are desperately needed, writes Brad Inman.
Every week, a real estate company announces a new artificial intelligence product — reminding me of the days when every business put out a press release to say it launched a website.
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Ahead of the Curve: Real Estate Smart Contracts & Blockchain

A major technological shift is underway. With the rise of blockchain technology and real estate smart contracts, savvy agents are finding themselves at a crossroads where innovation meets tradition. Could these advancements render traditional agents obsolete or is this just a phase that will pass?

It’s fair to say that ignoring emerging technology during this period of history would be a mistake. Forward-thinking agents who adapt and enhance their practice first will always be the trailblazers shaping the market of tomorrow. A lot of agents are already using these technologies to set themselves apart in the hyper-competitive world of luxury real estate.

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5 coaches on how to show your value to get the commission

There are several ways in which agents can prove just how much they’re worth. Read on for examples from 5 different coaches.

As agents try and navigate ongoing changes to the industry — buyer-broker agreements, tough discussions about commissions and other brand new challenges — they may continue to feel uncertain treading in new waters.

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