agents – Page 2

Luxury’s next phase: What the 2026 buyer really wants

Luxury real estate is entering a more human-centered era, The Agency’s Rainy Hake Austin writes. The home of 2026 is intelligent, restorative and deeply personal.

Buyers are no longer focused on what impresses others; they are asking what restores them. They want homes that align with their routines, support their well-being and reflect their values. We are seeing that shift across every market, from Los Angeles to Turks & Caicos, Miami to Mallorca, where clients are prioritizing intention over excess and meaning over material.

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The 10-Minute Test: Quick Staging Tweaks That Can Make a Massive Difference

When staging a home, you must ensure that everything is neat and organized so the home is presented in its best light before potential buyers arrive—even when you’re pressed for time.

Fortunately, you can prepare your house for a viewing in 10 minutes or less. The 10-minute home staging method includes quick tasks worth prioritizing for maximum impact. Here’s how it works in just minutes … Ready, set, go!

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10 tips for having the best holiday season ever

As the holidays approach, Bernice Ross writes, it’s time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season.

As we approach Thanksgiving weekend and the 2025 holiday season, have you ever noticed how many people get run down around the holidays? Illness shows up when we become overly stressed from trying to squeeze too many activities into our already hectic schedules. What is supposed to be a joyful, spiritually grounded time of year too often gives way to stress-related illness, short tempers, frantic activity, digital overload and overeating.

As with anything worthwhile, you’ll need to plan ahead to make this year different.

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15 Home Staging Tips to Sell a House Fast

Staging helps your listing make a great first impression, online and in person, allowing buyers to envision an easy, happy life in the home. A well-staged property makes agents stand out from the competition and sell faster (often for a higher price). In fact, according to research, nearly 3 in 10 agents say staging increased offers by 1% to 10%, and almost half say it cut days on market.

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5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing.

Most agents sleep on direct mail because they’ve been told it takes 12–18 months to see ROI. Jimmy Mackin says that’s old thinking. The five campaigns he shared below are working right now. The process he shares is simple. Send a letter. Start a conversation. Win the listing.

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The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients

Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really.

Have you identified your luxury niche clients? If yes, the next step is to connect with them effectively. In part one of this series, I gave a general overview of the luxury market, and with that information in hand, it’s now time to talk about what luxury clients want and how you engage them.

Click Here to read the full article on The Realtor Magazine Continue reading “The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients”

3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy.

In the old days, way back when iPhones would let you know there was a newer version by creating battery problems, I remember sitting in a training, forced on me by the sales manager, listening to Tom, Brian or Greg (if you know, you know) go on and on about email and relationship building. The sales manager truly believed in the coaches’ methods.

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5 magic phrases that help real estate agents close more deals

These 5 simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents.

In real estate, words are your most powerful tool. Knowing when to speak and what to say can be the difference between a client who hesitates and a client who closes. Over the years, I’ve studied the language patterns of top-producing agents, tested thousands of scripts and seen firsthand how a few well-chosen words can shift a conversation, build trust and move a deal forward, so agents can close more deals.

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