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Why Instagram Stories matter more in a joy-starved market

As stressed consumers tune out pressure, Instagram’s shareable Stories update allows for an effective way for agents to stay visible.

From stressed consumers tuning out fear-based messaging to quiet platform updates reshaping visibility, the advantage is shifting to brands and agents who understand how people really behave online. Here’s why paying attention now can pay off well beyond the holiday season.

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5 qualities every great transaction coordinator must have in 2026

Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great.

If you’ve been in real estate long enough, you know that a deal can fall apart for a hundred tiny reasons: missed signatures, slow communication, lost addenda, misaligned expectations. The list goes on.

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Why my early social media posts flopped — and what finally worked

Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes.

Earlier in my real estate career, I avoided social media like the plague. I thought it was just noise, a distraction, something agents did when they didn’t have real leads. But I started noticing something: the agents who consistently had a full pipeline were showing up online and doing it well. Once I saw how much leverage social media could create, I knew I couldn’t ignore it anymore.

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How to Write High-Converting Copy with AI: A Strategic Framework

Do you feel like your AI-generated copy sounds robotic, generic, or just doesn’t sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales?

In this article, you’ll discover a strategic five-step process to train AI to write high-converting copy that authentically represents your brand.

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The 5 C’s for Making Powerful Marketing Videos

To stand out on social media, you need to consider video marketing. Here are tips to help you get over your fear and get the camera rolling.

It’s plain and simple: Agents who use video in their social media marketing receive more inquiries, according to Kim Rittberg, an award-winning video marketer and real estate video coach who spoke at NAR NXT, The REALTOR® Experience, in Houston last month. “Just listed” and “just sold” posts aren’t enough, she says. “You’re not just selling homes, you’re selling yourself.”

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What’s Working With Instagram Marketing Right Now

Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025?

In this article, you’ll discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement.

Instagram has gone through a significant journey, and now the platform is coming back to human-based content.

This shift represents a major change from previous years, when marketers were told to make their content about the audience rather than themselves.

The content that’s working now is less like blog writing and more about drawing people in through narrative.

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8 reasons your brokerage needs an agent recognition plan

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy.

In an industry defined by independence, volatility and constant competition, real estate agents often operate in the shadows of their own success. They manage emotional clients, unpredictable deals, brutal market swings and the relentless pressure to perform. And yet, despite carrying the weight of the entire real estate ecosystem, many agents rarely feel seen.

Brokerages spend millions on tech, training, coaching, recruitment and branding. But one of the most powerful and least expensive levers for retention, culture and productivity is also the most overlooked: agent recognition.

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Personal Styling and Property Staging for Luxury Listings

From personal styling to strategic home staging, these affordable upgrades can help agents win high-end clients and close deals faster.

Selling luxury listings is an art. No matter how high spec the property, or how high net worth the potential buyer, you can’t leave anything to chance.

Ideally, a luxury listing should look the part and sell itself. It’s almost always possible to elevate the look and feel of a listing, though, and it could be worth investing in personal styling and property staging to make the right impression on buyers.

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Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows

Wondering why your AI initiatives aren’t delivering the results you expected? Struggling to move beyond basic chatbot experiments to real business transformation?

In this article, you’ll discover a proven framework for connecting CustomGPT assistants to automation workflows.

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The 9 podcasts agents should be listening to right now

Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, 2 things every real estate needs going into 2026.

If you’re serious about growing your business in 2026, there are two things you need more than ever: better ideas and consistent inspiration. For many agents, podcasts are the best source of both. Whether you’re commuting, walking the dog or getting in a workout, podcasts are readily available anytime, anywhere.

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