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5 Strategies to Market a House with a Dated Kitchen

Remodeled kitchens help sell houses faster and for higher prices, but what can be done when the kitchen, the heart of the house, shows its age?

Key Takeaways:

To compensate for a dated kitchen, there are different strategies you can take:

  • Adjust the price downward to reflect work that needs to be undertaken
  • Have sellers make cosmetic changes to help it look fresher
  • Compete with up-to-date kitchens by helping buyers envision a major overhaul

Click Here to read the full article on The Realtor Magazine Continue reading “5 Strategies to Market a House with a Dated Kitchen”

5 must-know strategies to stay ahead of the industry’s evolution

Discover 5 essential strategies to stay ahead as clients and the real estate market evolve. Chris Pollinger shares expert insights on how to adapt and thrive.

The real estate industry is evolving fast, and the question isn’t just whether your business is ready — it’s whether you’ll lead or get left behind.

The needs of today’s clients have shifted, driven by new expectations around personalization, engagement and digital sophistication. Meeting these demands isn’t a luxury; it’s a necessity for survival in an ultra-competitive market.

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Implementing AI Across Your Company: A Comprehensive Method

Are you facing pushback when trying to introduce AI tools in your company? Wondering how to turn skeptics into AI champions?

In this article, you’ll discover strategies for overcoming resistance, building enthusiasm, and creating a collaborative AI learning environment that drives innovation and productivity.

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How to Enhance Your Home Staging Strategy

Boost your online presence with a Premium Plus website from NAR. Showcase your work, attract more clients and stand out in the competitive market.

For real estate agents who understand the importance of style, your website is more than just an online presence; it’s a reflection of your expertise, the quality of your services and your ability to present homes in the best possible light.

Click Here to read the full article on The Realtor Magazine Continue reading “How to Enhance Your Home Staging Strategy”

Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes.

In the competitive world of real estate, it’s easy to get caught up in traditional marketing strategies that focus solely on property listings, recent sales and market trends. While these elements are important, they often struggle to stand out against national competitors who dominate search rankings.

Click Here to read the full article on Inman Continue reading “Boost your local SEO with unique, community-specific content”

5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes.
You have been doing listing presentations for sellers with great success so now is the time to use these same skills with your buyers. Just like listing appointments, the agents that communicate and present their value in the clearest way will win the business and get their agreement signed. Keep in mind that we never get what we deserve, we get what we negotiate.
Click Here to read the full article on Inman

Continue reading “5 steps to crafting a winning buyer presentation”

How to Build Your Real Estate Brand

Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system.

Click Here to read the full article on The Realtor Magazine Continue reading “How to Build Your Real Estate Brand”

10 proven secrets for negotiating face-to-face

Whether you’re negotiating on behalf of buyers or sellers, in person or via Zoom, these 10 tips will help you be a better negotiator, which has never been a more critical skill, Bernice Ross writes.

With the National Association of Realtor’s new commission rules, negotiation has never been a more critical skill for agents to master.

Sadly, very few agents have strong negotiation skills, especially in face-to-face offer situations. The good news is the most powerful negotiation strategies rely on asking questions and waiting for your clients’ feedback about what to do.

Click Here to read the full article on Inman

8 tips for optimizing opportunity at your next open house

Open houses are among the most valuable lead sources available, team leader Carl Medford writes. Here’s how to run one the right way and make the most of the opportunity it presents.

Over the years I’ve visited countless open houses — some with clients and some on my own. It is always a guessing game of what I will encounter when I enter: agents sitting on the couch watching a football game; others sitting at the dining room table engrossed by whatever is on their laptop or device; a few who engage excitedly until they discover I’m an agent and some who cling to me like a cheap polyester suit as I walk through the house.

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