7 ways to increase your happiness this Thanksgiving

Happiness is rooted in gratitude, which makes Thanksgiving a particularly appropriate time to focus on how to cultivate it, trainer Bernice Ross writes.

With today’s non-stop news cycle constantly blasting out bad news, it’s easy to feel weighed down by the state of the world. Rather than allowing negativity to zap your energy, focus on gratitude instead.

Most people don’t realize that the real source of happiness is gratitude, not the other way around. To maximize your happiness this Thanksgiving and throughout the year, Click Here follow the seven tips in the full article on Inman Continue reading “7 ways to increase your happiness this Thanksgiving”

Body Language Insights to Help You Excel

Nonverbal cues often go missed, but they’re as important as what your customers say out loud.

In a conversation with a client, Courtney Jones, co-principal of RE-CHRG, Inc., Chicago, and president of Jones Receiverships, LLC, learned about the significance of body language. The jewelry store owner listed out many issues he had with the building and asked for a lease reduction.
“I told him that I would review it,” Jones said

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5 key steps for getting 5-star raving reviews on your service

If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients’ expectations and communicating with them about the review process.

Human nature being what it is, people tend to trust reviews more than their own common sense. Our society has become paralyzed by this insane need to read reviews before they make a purchase.

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6 Ways to Justify Your Value to Sellers

A California broker recommends several points throughout the transaction when you can reinforce your value.

With consumer attention focused on relationships with real estate professionals, it’s never been more important for practitioners to demonstrate their value. Broker and speaker Michael Soon Lee, president of Seminars Unlimited Inc. in Dublin, Calif., shared six key ways to make your value unequivocally clear to sellers during a session at NAR NXT, The REALTOR® Experience, in Boston.

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How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.

When it comes to buying and selling real estate, baby boomers (1946-1964), Gen X (1965-1980), millennials (1980-1996), and Gen Zs (1997-2012) each have their own unique approach.

To be successful in today’s competitive environment, you must adapt to how your clients approach the buying and selling process, not vice versa. Whether you’re a seasoned agent or just starting out, having an understanding of how the four generations are alike and how they are different is critical to your long-term success.

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The Best Facebook Ad Strategy For Realtors: Custom Audiences

Social media has become an essential tool in real estate marketing, with 48% of agents considering it the most effective form of advertising. However, many agents still face challenges in generating high-quality leads and converting them into clients through traditional Facebook and Instagram ads.

If you’re among those struggling to make social media ads work for you, there’s one powerful ad strategy that could transform your results: Custom Audiences.

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Your differentiator is the key to listing more homes

Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing.

Wondering how to stand out and differentiate yourself from other agents? Brad McCallum, founder of the McCallum Group in Calgary, Ontario, sets himself apart with high-quality, cinematic listing videos, and it could be the difference you’ve been looking for.

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The No. 1 challenge new agents face (and how to overcome it)

Every challenge is an opportunity in disguise, Darryl Davis writes, pushing you to grow, adapt and, ultimately, succeed in real estate.

As a budding real estate agent, you’re stepping into an amazing industry. It’s exciting, but like any new path, it will have some hurdles. Hopefully, you’ve found an office, a broker you respect and some amazing training. Maybe you’ve even ordered your business cards and gotten some lead-generating systems up and running.

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Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy.

One thing remains constant in real estate: Managing client expectations can be a tricky endeavor, especially when it comes to listing a property. As a real estate agent, there’s a critical balance between the idealistic hopes of your sellers and the stark realities of the current market.

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Use the Expertise of a Mortgage Broker Partner to Better Help Customers

As a real estate agent, you’ve likely built your business to deliver whatever your buyers or sellers need, whenever they need it. But when it comes to the home financing process, it can be challenging when you feel like you have little control over the timeline and that the fallout from a slow, tedious process can break a deal.

Fortunately, you have a great resource you can turn to right in your own area. To reduce time to close, fellow real estate professionals are increasingly partnering with local independent mortgage brokers and seeing results that make clients happy and ready to refer.

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