Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales?
Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion.
Click Here to read the full article Continue reading “Marketing Strategy Framework: How to Get More Leads & Sales in 2025”
With the right mindset, clear goals and a commitment to excellence, CEO Craig Tann writes, you can turn any challenge into a success story.
In my 21 years in the industry, I’ve seen cycles come and go, but one thing remains constant: Those who stay prepared, focused and resilient always come out ahead.
As we look ahead to 2025, I want to share insights that can help agents, teamsand brokerages turn any slow season into an opportunity for growth. Real estate is a dynamic field where planning, adaptability and a proactive mindset can make all the difference.
Click Here to read the full article on Inman Continue reading “2025 real estate forecast: How to thrive during the slow season”
Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg’s Kevelyn Guzman writes.
Selling real estate is no small feat, and our agents know this firsthand. One memorable experience was partnering with Zadig & Voltaire to host a unique “Fashion Meets Real Estate” event at a luxury property. The collaboration transformed the space into a sophisticated showroom, blending high-end fashion with sleek interior design.
Click Here to read the full article on Inman Continue reading “These 5 marketing events will help move the needle on your listing”
The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.
In a year when 6% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.
Click Here for more information on Tom Ferry.com Continue reading “Your Ultimate 2025 Real Estate Email Newsletter Gameplan”
Three real estate pros discuss how they calm clients’ emotions during what is likely the biggest purchase of their lives.
Recorded live at NAR NXT in Boston, host Tracey Hawkins and an insightful panel of real estate professionals discuss how to effectively manage emotions and de-escalate tense situations with clients and colleagues. Gain practical strategies and tools to maintain professionalism, ensure safety and foster positive client relationships, even in the most difficult interactions when emotions run high.
Click Here to watch the full discussion on Realtor Magazine Continue reading “The Safety Series: Deescalating Heated Moments in the Transaction”
Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship.
In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business.
Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality.
Click Here to watch or listen to the full episode on Tom Ferry.com Continue reading “Unpacking the Secrets of Real Estate Success”
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes.
You might think this educational article is for people who need to simplify their social media marketing strategy. It’s not. The real lesson we will discuss is that people have short attention spans and don’t care about your marketing.
Click Here to read the full article on Inman Continue reading “7 simple, smart social media strategies savvy agents swear by”
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.
Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.
Click Here to find out more on Inman Continue reading “From likes to leads: How 1 agent turns Instagram Reels into closings”
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons.
In today’s digital-first, referral-driven world, traditional advertising alone isn’t enough to sustain a thriving real estate business. To keep a steady stream of leads and build lasting relationships, you must create a buzz that’s impossible to ignore.
Click Here to read the full article on Inman Continue reading “10 ways to create marketing buzz for your real estate business”
ChatGPT for real estate is making a significant impact as a powerful tool that helps you work smarter, not harder. Leveraging technology, you can generate content, enhance property descriptions, engage with clients, and optimize your operations. If you’re just starting to explore how ChatGPT can fit into your real estate business, I’m here to break down what it is and how to use it, and I’ll give you some prompts to get started. Let’s reclaim your time so you can focus on the tasks that help grow your real estate business.
Click Here to read the full article on The Close Continue reading “ChatGPT for Real Estate: The Complete Guide for Agents”
