How to navigate a buyer’s cold feet without derailing the deal

Buyers may cancel a purchase due to anxiety about the market, trepidation about financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes.

One frequent side effect of a more uncertain market is an increasing number of buyers getting cold feet. According to a report from Newsweek, nearly 16 percent of purchases fell through in July 2024, the most since 2017.

The reasons that buyers cancel a purchase at the last minute can range from anxiety about the market to trepidation about taking on financial obligations to a nagging feeling that a more perfect home might be out there. Some of these anxieties are rational, while others are less so.

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Trending: Taking a deep dive into AI and algorithms

AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead.
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Get in the Flow State | Mindset Monday

How do you get in the flow state? It’s that unbeatable level of focus where everything else falls away and you can execute with relentless discipline, but it’s not enough to just get in flow – you have to stay there. In this Mindset Monday, Tom will show you three steps to get in the flow state and keep it going even when things get tough.

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Unlocking hidden ROI through mindfulness for real estate pros

The best agents know that their mindset is their most significant asset, Aaron Hendon writes, and mindfulness is the key to unlocking its full potential.

In real estate, things move fast. New listings, demanding clients and the constant pressure to hit our numbers (not to mention the personal concerns we all carry) can leave even the most seasoned agents feeling drained.

The truth is that staying mentally sharp and emotionally balanced is just as important, if not more important, as knowing your market.

That’s where mindfulness comes in.

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How to Get Clients in Real Estate: Our Top 11 Tips for 2025

The real estate industry is very competitive, so learning how to get clients in real estate is a game-changer. Whether you’re just starting or a seasoned pro, obtaining new clients and keeping them will help your business thrive. While it’s essential to acquire clients, you must have the ability to build trust, provide value, and create lasting relationships for repeat business. Let’s dive into 11 proven ways for you to win and retain clients in real estate.

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Creating AI Avatars: How to Create Video Clones for Business

Is your business invisible to potential customers because you aren’t using video? Do you know you need to do a video, but you’re worried about how you look on camera?

In this article, discover how AI video avatars can overcome your challenges and boost your exposure.

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Yes, there’s still time to make 2025 your best year yet in real estate

There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn’t it be you?

Great years don’t just happen. They are the result of strategic planning and relentless execution. This article provides a framework for turning your dream year into a reality.

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Feeling stuck? Here’s how to build true momentum in 2025

Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025.

There’s a place near the equator called the doldrums where the Northern Hemisphere winds hit the Southern Hemisphere winds, and there is little to no wind. It’s a sailor’s nightmare because, with no wind, there is no momentum. No forward movement.

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These 5 Professional Insecurities Could Cost You Money

Most real estate professionals all have that one thing they absolutely don’t want to do: public speaking, door-knocking, networking. The reality is that not partaking in certain aspects of the business could be costing you money or keeping you from reaching your full potential in the business. YPN member, real estate trainer and presenter, Heather Haase, recently covered some common industry phobias and how to overcome them on the Agent Inner Circle blog. Her original post was written in a Halloween theme, and each phobia is listed as a well-known Halloween character: ghouls, ghosts and phantoms to name a few.

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Your Real Estate Marketing Budget: Plan, Track, Succeed

Marketing strategies, just like any other business asset, are best when diversified. The problem is, the more comprehensive your marketing playbook, the more difficult it can be to gauge how much you’re spending vs. how much you’re making. That means you need to optimize your marketing budget if you want to make your business as profitable as possible.

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