How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off.

When you first get into real estate, your business is built on hustle. You say yes to every opportunity, every client, every ZIP code and every transaction that comes your way.

Click Here to read the full article on Inman Continue reading “How to define your target audience without losing existing business”

Build On Your Momentum as a New Agent

In my last post, I wrote about the importance of building confidence as a new agent and what that looked like.

Starting off with rentals, taking on all clients rather than being choosy and continuing education are great ways to start out in the business. They all lend to building experience and growing your business as a new agent. Consistency builds momentum, and once that momentum starts, it’s important to keep it going.

Click Here to read the full article on The Realtor Magazine Continue reading “Build On Your Momentum as a New Agent”

How to Find Your Niche in Real Estate

When you’re a real estate professional, it’s incredibly competitive. You have to find a way to differentiate yourself, but that’s often easier said than done. A good way to set yourself apart is to find a niche that you specialize in.

Some agents are afraid of identifying a niche because they feel like it will limit them. The reality is that with a niche, you’re going to save time and money on your marketing because it will be more targeted. You’re also going to get a better return on your investment when you focus on a specific niche rather than trying to cast a wide net and target everyone.

Click Here to read the full article on Realty Times Continue reading “How to Find Your Niche in Real Estate”

Advanced LinkedIn Networking: How to Connect and Convert

Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results?

In this article, you’ll discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business.

Click Here to read the full article on Social Media Examiner Continue reading “Advanced LinkedIn Networking: How to Connect and Convert”

Stand out this spring: 5 proven moves to outpace the competition

When you know the strengths, weaknesses and gaps in your business, your competition and your market, you don’t chase growth — you attract it, broker Amy Stockberger writes.

Spring isn’t just a season of growth; it’s a wake-up call for real estate pros to sharpen their edge.

And let’s be honest: You can’t stand out from your competition if you don’t know what they are offering — including the strengths, weaknesses and gaps that exist in your market among your competition.

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Becoming an AI Expert in Your Company or Industry

Worried you’re falling behind on AI while others in your industry are racing ahead? Unsure how to position yourself as the go-to AI resource inside your company—even if you’re not a developer?

In this article, you’ll discover a step-by-step approach to becoming an AI expert in your organization or niche so you can lead innovation, unlock new career opportunities, and stay ahead in a rapidly evolving digital landscape.

Click Here to read the full article on The Social Media Examiner Continue reading “Becoming an AI Expert in Your Company or Industry”

9 Steps to Build a Brand Bible & Develop a Marketing Presence

If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible.

A solid branding bible isn’t just about your logo or colors. It’s the foundation of your brand identity, your personal branding, and your long-term business success.

In fact, agents who document their brand strategy see more engagement, more referrals, and more clarity in every piece of content they put out.

But how do you actually create one?

Let’s break it down step-by-step…

Click Here to read the full article on Tom Ferry.com Continue reading “9 Steps to Build a Brand Bible & Develop a Marketing Presence”

6 concrete tips for crafting a cohesive content calendar for 2025

You don’t need to plan every post months in advance, but you need a system that aligns with your goals, reflects your expertise and allows you to show up with clarity, Alyssa Stalker writes.

If your social media presence feels scattered, you’re not alone. A content calendar is a practical way for agents to stay organized, maintain relevance, create momentum and establish a recognizable brand presence across various platforms.

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Custom GPTs Secrets: How to Get Great Results Every Time

Frustrated by inconsistent results from ChatGPT? Wonder how to get lightning-fast, high-quality outputs without using prompts?

In this article, you’ll discover how to build and refine custom GPTs that consistently deliver reliable results—saving you time and helping you easily scale your content, marketing, or business workflows.

Click Here to read the full article on The Social Media Examiner Continue reading “Custom GPTs Secrets: How to Get Great Results Every Time”

The 25 Best Realtor Closing Gift Ideas for 2025

The best realtor closing gifts should be thoughtful and tailored to your client’s personality and new home, and selecting the perfect one is similar to topping off your transaction with whipped cream and a cherry. From a customized towel and a packing essentials kit to a potted plant and a premium coffee maker, the best real estate closing gifts will spark joy at the end of your client’s home-buying journey.

Click Here to read the full article on The Close Continue reading “The 25 Best Realtor Closing Gift Ideas for 2025”