agents – Page 11

Have you been using AI wrong? This missing piece unlocks real results

Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business.

Most agents and brokers are wasting time using AI all wrong. In a recent video from Michael Fielden Talks Tech, he introduced a strategy called the “Master Prompt” that I’d never heard anyone explain before. While it takes some effort to build on the front end, the master prompt approach will save you hours of time. Better yet, it allows the AI to create customized results exclusively for you that no competitor can replicate.

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10 ways to set the stage for offers that win

Writing a winning offer isn’t rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate.

I was recently asked to write an offer for a buyer outside our normal service area. Since our core business is located in the uber-competitive Greater San Francisco Bay Area, we have well-honed systems designed to help our sellers maximize their returns.

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How to Properly List a Home: A Checklist for Real Estate Agents

You got the listing! Now what?

If you’re feeling that rush of excitement mixed with a bit of “What now?”—don’t worry; you’re not alone. The most successful agents have a clear process in place for listing and selling a home.

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Trending: Google goes all-in on AI — are you ready?

From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down.

AI is no longer a side tool — it’s the system. At Google’s I/O and Marketing Live events, the company unveiled a flood of updates that touch everything from how we search to how we shop and create.

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Stay Ready: How Top Agents Prepare for Market Highs and Lows

From economic shifts to sudden changes in buyer behavior, agents have to be ready for whatever the market throws their way. In a recent episode of the Drive with NAR podcast, host Marki Lemons Ryhal sat down with two experienced professionals from the Chicagoland area—Kat Barry of Modern Living at Compass and Lateefah Neal of NTS Realty Group—to share practical strategies for managing the inevitable ups and downs of the business.

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10 conversation starters and scripts to win sellers this spring

Great conversations, writes coach Annette DeCicco, start by providing sellers information and choices so that they can confidently make decisions. Study up. Practice your lines.

Any challenge to winning over sellers can be overcome through competent conversation that includes, above all, seller participation. Great questions and deep listening enable sellers to make educated choices and have ownership of their goals. Real-world examples with risks and consequences demonstrate value, instill trust and help create a true “partnership” relationship.

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Build a Brand Bible & Develop a Marketing Plan

If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible.

A solid branding bible isn’t just about your logo or colors. It’s the foundation of your brand identity, your personal branding, and your long-term business success.

In fact, agents who document their brand strategy see more engagement, more referrals, and more clarity in every piece of content they put out.

But how do you actually create one?

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Embracing Emotional Intelligence With AI: How to Remain Uniquely Human

Feeling unsure how to stay emotionally connected in a world increasingly driven by AI? Wondering how to preserve your authenticity and human touch while embracing powerful new technologies?

In this article, you’ll discover how to integrate emotional intelligence with AI tools.

As more marketers and entrepreneurs integrate artificial intelligence (AI) into their daily work, we’re increasingly competing with other humans using AI, making our emotional intelligence the key differentiator that sets us apart in an environment of AI sameness.

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5 daily habits that eliminate transaction droughts

Taking consistent action focused on the right activities, Jimmy Burgess writes, translates into consistent professional success. Start with these daily must-dos, and you’ll do more deals.

Real estate can be a roller coaster ride from multiple transactions in one month to none the next unless you develop a systematic, daily plan of activities. In this article, I’ll be sharing five daily habits that successful agents are leveraging right now to create consistency and momentum in their businesses.

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