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Make more money in 2025. 5 ways to raise your average sales price

Looking for strategies to increase your average sales price and break into the luxury niche? Jimmy Burgess offers 5 real-world examples designed to inspire.

Most agents would love to increase their average sales price or break into the luxury market, but how do you do that? Success in this arena requires a strategic approach and deliberate actions.

This article will provide you with five actionable steps you can take to increase your average sales price and elevate your business in 2025.

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5 Things to Ensure Your Best Year in Real Estate

Want to make next year your best year in real estate? With time running out, you need a plan to set yourself up for massive success. Tom Ferry has analyzed the strategies of thousands of top agents and the unique market conditions ahead – and he’s narrowed it down to five key moves you need to make.

In this episode of the Tom Ferry Podcast Experience, Tom breaks down the five essential steps that will ensure next year is your best year in real estate. From refining your Unique Value Proposition to perfecting your schedule and taking a unique stance on your fees, this episode is packed with actionable insights you can implement immediately.

Click Here to watch/listen to the full episode on Tom Ferry.com Continue reading “5 Things to Ensure Your Best Year in Real Estate”

With AI, real estate is now a ‘game of attention,’ Serhant says

AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important.
AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important.
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Communicate value with authenticity and active listening

How can agents show off their unique value proposition? One way is by bringing a scale model of the development they’re representing everywhere they go, Nile Lundgren of SERHANT. showed Inman Connect Las Vegas attendees on Tuesday.

During a panel that included moderator Katie Kossev of Side and luxury agents Michelle Griffith of Douglas Elliman and Ben Belack of The Agency, Lundgren toted to the stage a model of the Mercedes Benz Places in Miami, a 791-unit development that SERHANT. is currently representing.

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Anatomy of a client consultation: A head-to-toe approach

While negotiating skills are top of mind for agents as commission confusion sets in, consultant Rachael Hite offers a step-by-step strategy that should ensure optimal service all summer long.
Lead generation and commission negotiation skills are currently the song of the summer for most agents. While I love a good lead gen brainstorming session, unless you have a solid plan in place for how to nurture the prospects you capture, you’re going to have difficulty seeing a return on your investment for prospecting efforts.
Click Here to read the full article on Inman

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The freshest business trends agents need to recognize in 2024

The business of real estate is evolving at an ever-escalating pace. Identify and act on emerging trends, Jimmy Burgess writes, and separate yourself from your competition like never before.

Hall of Famer Wayne Gretzky famously said, “A good hockey player plays where the puck is. A great hockey player plays where the puck will be.”

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends — proverbially skating to where the puck will be — you’ll be able to separate yourself from your competition like never before.

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Get Buyers to Commit to You as Their Agent

Real estate pros who have earned the ABR® designation say they’ve learned strategies to increase client loyalty over the long haul.

“Buyers scared me,” admits Darrell Plummer, ABR®, GRI, broker-owner of Sierra Nevada Properties in Reno, Nev. “I didn’t know if I’d ever get paid with a buyer.”

As a new agent, he used to believe it was riskier to work with home buyers than sellers. Buyers aren’t as loyal, Plummer thought, because they typically don’t sign a contract with their agent like sellers do. Plummer cut his teeth as a listing agent, believing there was more reliable money on the selling side. But he was missing business opportunities with an entire swath of consumers by not targeting potential buyers

Click Here to read the full article on Realtor Magazine Continue reading “Get Buyers to Commit to You as Their Agent”