6 Ways to Justify Your Value to Sellers

A California broker recommends several points throughout the transaction when you can reinforce your value.

With consumer attention focused on relationships with real estate professionals, it’s never been more important for practitioners to demonstrate their value. Broker and speaker Michael Soon Lee, president of Seminars Unlimited Inc. in Dublin, Calif., shared six key ways to make your value unequivocally clear to sellers during a session at NAR NXT, The REALTOR® Experience, in Boston.

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Communicate value! But how? A step-by-step buyer’s presentation

Need help highlighting value in a buyer-broker presentation? Jimmy Burgess talks with Andrew Undem, who shares his ‘8 pillars of value’ strategy for showcasing client benefits.

Unsure how to communicate value in a buyer-broker presentation? Team leader Andrew Undem has the answer as he shares his “8 pillars of value” buyer presentation that succinctly communicates the value he brings to his clients throughout the buying process.

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12 factors that convince a buyer to pay a full-service commission

Expressing your value to clients begins with knowing yourself, writes mega-team leader Carl Medford. You cannot articulate what you have never taken the time to determine on your own.

As the fallout continues from the landmark commission lawsuit, real estate agents across the country are assessing the damage and pondering the way forward. At the heart of the issue is the decoupling of commissions and the inability, as outlined in the National Association of Realtors settlement, for listing agents to display buyer agent compensation on MLS platforms, tentatively beginning sometime in July 2024.

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