agent marketing

The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.

We’ve all heard it: Consistency is the key to success in real estate. But consistency only works if you’re doing the right things. Too many agents are stuck in routines that worked a few years ago but no longer move the needle. And in today’s market, continuing to do what doesn’t work isn’t just inefficient; it’s costing you listings, clients and income.

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Creating Share-Worthy Instagram Content That Outperforms

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach?

In this article, you’ll discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends.

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Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape?

In this article, we’ll explore important Facebook and Instagram ad updates for marketers.

As Meta continues to evolve its social advertising platform, AI and machine learning have become central to how ads are created, delivered, and optimized. “AI has taken over the ad platforms as well as everything else about marketing,” says Tara Zirker, founder of the Successful Ads Club and a Facebook ads expert.

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8 steps to launching your personal brand as a new real estate agent

Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise.

Launching a personal brand as a new real estate agent isn’t just a nice-to-have — it’s absolutely essential if you want to stand out in a sea of competitors. Your personal brand should scream you — your values, your skills and that one-of-a-kind personality that makes clients feel like they’ve found their match.

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Real Estate Agents: Your Guide to Getting Started in PPC Marketing

The real estate market is booming… always. There may be dips in the market from time to time, but it is a business that never sleeps. There is endless competition, which is why agents must leverage every available tool to reach potential clients and generate leads.

If you haven’t considered Pay-Per-Click (PPC) marketing yet, the time to get started is now. This digital advertising strategy is one more way to stay competitive in this industry!

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From Zero to $150K: This YouTube video strategy can deliver GCI wins

If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint.

The passive prospecting of having YouTube videos marketing your business while you do other things is unmatched. In this article, Noah Escobar shares the easy-to-follow, step-by-step process he’s utilized to generate over $150,000 in GCI in the past 15 months.

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How to Leverage Buyer Beliefs to Improve Your Marketing

Wish you were more persuasive? Wondering how to tap into people’s beliefs to improve your marketing results?

In this article, we’ll explore how people’s beliefs impact the buyer journey.

As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a more fundamental approach that could make all our efforts more effective? Billy Broas, author of Simple Marketing for Smart People, argues that understanding customer behavior and shaping their beliefs is the key to a successful marketing strategy.

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LinkedIn betting it can take on TikTok and Instagram in influencer marketing

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Now, LinkedIn wants in the game.

As of last week, LinkedIn is letting advertisers pay to amplify posts from users, including those with sizable followings. Its product, called Thought Leader ads, launched in a limited capacity last year.

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The Complete Real Estate Email Marketing Guide for 2024

Real estate email marketing is a game-changer for your business, but with so many moving parts and new strategies, it can be tough to know where to start or how to level up your existing email game. Email marketing is my jam, so I’ve put together this ultimate guide to email marketing for real estate agents. Whether you’re a total newbie or a seasoned pro, you’ll find plenty of actionable tips, tools, and tactics to help you crush your email goals and take your business to new heights. Ready to rock? Let’s do this!

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