19 Real Estate Social Media Marketing Tips to Generate Leads

Social media is not just about posting pictures of your vacation or catching up with old pals; it’s a goldmine for generating real estate leads. The number of users scrolling through their feeds every day positions agents to connect with prospective clients in a personal and very scalable way. You must strategically turn social media followers into actionable leads to drive real impact. If you’re ready to turn your social media platforms into a lead-generating machine, here are 19 actionable real estate social media marketing strategies to have that lead pipeline flowing!

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Is speed to lead dead?

The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client.

The best real estate lead is not the same as the hottest lead. They are quite dissimilar. In the world of real estate, pursuing high-quality leads can feel like chasing a mirage. Hot leads, or those inquiries that are promising to be just a heartbeat away from a transaction, often seem like the holy grail. So, is faster really better?

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8 Circle Prospecting Strategies to Boost Lead Generation

Imagine two powerful prospecting techniques—farm mailing and cold calling—joining forces to supercharge your pipeline. That’s what it’s like when you use circle prospecting as a part of your lead gen efforts. With careful planning, strategic thinking, and a little marketing magic, you can connect with more potential clients and build your business. Check out my eight strategies and some scripts to help you get started.

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How to Leverage Leads Like a Master

John Wetmore, a system and sales expert, unveils the strategies behind his lead management success. These techniques, which he personally applied and imparted to over 2,000 insurance agents and multiple agencies, have proven to be highly effective.

82% of salespeople believe that building relationships with their leads and clients is the most important part of selling, yet 48% of salespeople never make a follow-up attempt when contacting leads.

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