The recent Cannes Lions International Festival of Creativity embodied the dawn of a new era for marketing. Here are the four new rules of brand-building and business growth.
In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry. The traditional definition of advertising didn’t apply anymore—justifiably so at the time.
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