How Will You Begin the Year?

As a real estate agent, there are a few ways you can begin the year, but there’s only one that you really want. The difference between a beautiful and a horrible start comes down to the work you do right now. Watch this Mindset Monday now, and watch it again any time you feel yourself slipping between now and the end of the year. Commit to a strong start!

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3 Marketing Ideas for Introverts

Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking for a new lead generation idea to add to your marketing plan this year (or you’re new to real estate and just getting started), check out my top three suggestions.

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Your 1st 5 minutes with ChatGPT: A no-fear guide for agents

Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you.

If the constant buzz around artificial intelligence, including its brand-new Zillow integration, has you feeling more curious than confident, you’re in the right place. My goal here is to cut through the noise and give you a clear, simple and powerful starting point. This is a practical, step-by-step walkthrough for the beginner who wants to get it right from the very beginning.

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Mauricio Umansky’s playbook for breaking through plateaus

Break through real estate business plateaus by developing a clear vision and implementing effective systems with help from The Agency’s Mauricio Umansky.

Every real estate professional knows the feeling: Your business is humming along, deals are closing and referrals are steady. But then, without warning, the momentum slows. The calls aren’t coming in as fast. Growth feels incremental at best. You’ve hit a plateau.

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How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes.

For most of the past three decades, “search” has meant Google and keywords. But that’s changing fast. More buyers and sellers are asking AI tools like ChatGPT and Gemini for the best agent in their city of choice, the top neighborhoods for families or what their home is worth, and they’re doing it in natural, conversational language.

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How To Do a Comparative Market Analysis

A comparative market analysis (CMA) helps estimate the value of a property based on comparisons to current active listings and homes that recently sold. It also involves assigning monetary values to differences in characteristics between homes — such as the gross living area, age of the home, number of bedrooms and bathrooms, etc. — to give you an objective view of what a property is worth.

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It’s easier than you think: 10 simple steps to turn 1 listing into 4

A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes.

Listings are the name of the game in real estate, but your ability to turn one listing into multiple transactions is what helps good agents become great agents. This article shares a 10-step process that helps you compound your results from one piece of business to many.

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Are You A Real Estate Agent That Clients Want to Swipe Right On? 7 Questions Every Agent Should Answer

If you have ever been on a dating app, then you know no matter how many questions you ask initially, there are some things that will be revealed with time, including the good, bad and the questionable.

Selecting a real estate agent—whether on an app or not–is often no different in that time reveals more. But some things should be revealed on day one to ensure prospects swipe right (dating app lingo for wanting to get to know the prospect better). For instance, you may not have realized that a particular agent you selected to help you find a home is like a pitbull when negotiating. This may work in your favor with the temperaments of certain prospective home sellers but not with others who look for a gentle approach.

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Is Search Dying and Does Content Really Matter Looking Ahead

Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age?

In this article, you’ll discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond.

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Using AI as a Content Analyst: How to Plan Your Next Steps

Want to improve your marketing content? Wish you could more easily extract meaningful insights from your analytics?

Learn step-by-step how to use AI tools to analyze your marketing data and content, helping you make data-driven decisions that improve your content performance across all channels.

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