advertising

Simplify Your Digital Ad Campaigns and Focus on What Matters Most

Digital advertising is crucial in today’s shifting real estate market. It’s how you reach potential clients, promote your listings, and build your brand. But building the ad campaigns, closely monitoring your ad spend, and constantly striving to ensure you’re getting the best possible return on investment—it’s a lot to handle and navigate.

Digital advertising is one of the most powerful tools in real estate marketing, helping agents generate leads, build brand awareness, and stay ahead of the competition. But while the potential is huge, running your own digital ad campaigns is no small feat.

Click Here to read the full article on Lab Coat Agents Continue reading “Simplify Your Digital Ad Campaigns and Focus on What Matters Most”

Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape?

In this article, we’ll explore important Facebook and Instagram ad updates for marketers.

As Meta continues to evolve its social advertising platform, AI and machine learning have become central to how ads are created, delivered, and optimized. “AI has taken over the ad platforms as well as everything else about marketing,” says Tara Zirker, founder of the Successful Ads Club and a Facebook ads expert.

Click Here to read the full article on Social Media Examiner Continue reading “Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know”

10 ways to create marketing buzz for your real estate business

From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons.

In today’s digital-first, referral-driven world, traditional advertising alone isn’t enough to sustain a thriving real estate business. To keep a steady stream of leads and build lasting relationships, you must create a buzz that’s impossible to ignore.

Click Here to read the full article on Inman Continue reading “10 ways to create marketing buzz for your real estate business”

Welcome to the brand new rules of advertising

The recent Cannes Lions International Festival of Creativity embodied the dawn of a new era for marketing. Here are the four new rules of brand-building and business growth.

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry. The traditional definition of advertising didn’t apply anymore—justifiably so at the time.

Click Here to read the full article on Fast Company.com Continue reading “Welcome to the brand new rules of advertising”