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My Postcards are Smarter than your Facebook Ads

The Click Obsession

Let’s face it — real estate marketing has turned into a numbers game of clicks, likes, and ever-changing algorithms.

Every agent has been told they “need” more ads, more content, and more followers.

But while everyone’s fighting for attention online, something unexpected has been happening offline.

Postcards have quietly become smarter — much smarter.

Modern direct mail isn’t about ink and postage anymore. It’s about data, automation, and precision targeting that can hold its own against any digital ad platform.

From “Dear Neighbor” to Data-Driven Personalization

The days of sending generic postcards to entire ZIP codes are over.

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43 Clever Examples of Real Estate Ads (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

Click Here to read the full article on The Close Continue reading “43 Clever Examples of Real Estate Ads (+ Why They Work)”

Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape?

In this article, we’ll explore important Facebook and Instagram ad updates for marketers.

As Meta continues to evolve its social advertising platform, AI and machine learning have become central to how ads are created, delivered, and optimized. “AI has taken over the ad platforms as well as everything else about marketing,” says Tara Zirker, founder of the Successful Ads Club and a Facebook ads expert.

Click Here to read the full article on Social Media Examiner Continue reading “Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know”