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Tag: 2026

5 Social Media Shifts That Will Shape Agent Marketing in 2026

Looking at the five social media shifts shaping real estate marketing in 2026, and practical steps to adapt and convert attention into leads.

Social platforms are now a major discovery layer for homes, neighborhoods, and the agents who represent them. As 2026 approaches, five shifts already visible in platform updates and user behavior are likely to keep shaping how agents attract attention, build trust, and turn interest into conversations.

Click Here to read the full article on The Close Continue reading “5 Social Media Shifts That Will Shape Agent Marketing in 2026”

This real estate video content WILL convert in 2026

If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation.

Video is no longer optional in real estate. It is one of the clearest separators between agents who are building long-term momentum and those who are still relying on short-term tactics. The agents who consistently show up on video, especially with local and value-driven content, are the ones quietly positioning themselves in the top tier of their markets.

Click Here to read the full article on Inman Continue reading “This real estate video content WILL convert in 2026”

5 Social Media Shifts That Will Shape Agent Marketing in 2026

Looking at the five social media shifts shaping real estate marketing in 2026, and practical steps to adapt and convert attention into leads.

Social platforms are now a major discovery layer for homes, neighborhoods, and the agents who represent them. As 2026 approaches, five shifts already visible in platform updates and user behavior are likely to keep shaping how agents attract attention, build trust, and turn interest into conversations.

Click Here to read the full article on The close Continue reading “5 Social Media Shifts That Will Shape Agent Marketing in 2026”

The AI efficiency revolution: Your 2026 competitive edge starts here

Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.

By the time you’ve fired off that “quick update” to your lender, answered your group chat, re-sent disclosures, fiddled with a Canva template you now can’t stand and blasted out three follow-ups that all sound the same in your head — the day is gone.

Click Here to read the full article on Inman Continue reading “The AI efficiency revolution: Your 2026 competitive edge starts here”