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The 5 Best Virtual Staging Software & Virtual Staging Guide in 2025

Whenever a property looks empty or outdated in photos, potential buyers will scroll past it. Virtual staging changes that by transforming spaces into stylish homes. The best virtual staging software creates realistic, high-quality images that help properties stand out from the crowd. I’ve rounded up the top options, along with a few pro tips, so your photos capture buyers’ attention instead of letting them scroll by.

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7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how.

As summer winds down and routines snap back into place, real estate agents have a great window of opportunity. Vacationers return, school bells ring and homeowners start planning their next move before the year wraps up. It’s not just the end of a season; it’s a fresh runway for agents ready to stand out.

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Price adjustments are back: How to have tough conversations without losing the listing

Don’t fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum.

Let’s be real — price adjustments are one of the toughest conversations we have in this business. Nobody enjoys being the bearer of bad news, especially when that news is, “We need to talk about your price.” But in this shifting market, where buyer activity can be unpredictable, and inventory is rising, these conversations are strategic necessities.

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How Virtual Assistants can Help Streamline Real Estate Systems and Processes

Real estate agents operate in a highly competitive and fast-paced industry. Managing client relationships, property listings, paperwork, and constant client inquiries can become overwhelming—especially without efficient systems in place. That’s why more and more real estate professionals are turning to virtual assistants (VAs) to help streamline their business operations and day-to-day workflows.

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If you were selling a home, would you hire you as the listing agent?

Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction.

You’re about to sell your own home. Would you hire you to take the listing? Although you may have the experience, the marketing chops and negotiation savvy to handle someone else’s property, are you truly the right person to handle the listing on your home?

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Creating AI Roles to Grow Your Business

Ever feel like your business is stuck in a loop of repetitive tasks and missed opportunities? Do you keep putting off strategic projects because you’re buried in day-to-day demands?

By creating specialized AI team member roles, you can scale faster, make smarter decisions, and prioritize the projects that move the needle.

This article walks you through how to create custom AI team members using tools like ChatGPT and Claude. You’ll learn how to choose the right roles, match them to the best platforms, write high-impact instructions, and integrate each AI role with your business workflows—securely and professionally.

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Text your way to momentum: 5 messages agents should send

Initiate, don’t wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results.

There is a direct correlation between the number of real estate-related conversations you have and the amount of business you close. But for many, texting has become the preferred mode of communication. With that in mind, texting becomes a great way to engage prospects and build momentum in your business.

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10 fresh ways to move new clients from hesitation to handshake

Working with commitment-phobic clients can be a struggle, coach Darryl Davis writes, but with empathy and education, you can guide the most hesitant client toward a confident handshake.

If you’ve been in real estate longer than five minutes, you’ve likely experienced it: the client who drifts. They tour homes, ask all the questions, maybe even pick out a favorite bedroom — and then … nothing. Or you have the seller who talks a big game but can’t bring themselves to list.

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The Ultimate Real Estate Buyer Agent Checklist

As a buyer’s agent, you’re more than a guide — you’re the captain, navigating clients through real estate’s highs and occasional lows. This ultimate buyer agent checklist ensures every phase of the journey runs smoothly, from decoding client wishlists to celebrating the final walk-through. Use it as your map in delivering an unforgettable homebuying experience.

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4 barriers to communication that cause your audience to tune out

We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication.

Communication is the lifeblood of any successful organization, team or relationship. Strong communication, to be specific. Yet, despite its importance, so many of us struggle to get it right.

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