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Want AI to recommend you in online search? Do these 7 things

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online.

There was a time when getting found online was all about SEO, search engine optimization. But now there’s a new player: GEO, generative engine optimization.

Instead of trying to be discovered by Google, we also now have to think about being recommended by AI search tools like ChatGPT, Perplexity, Gemini and others. The agents who understand how to control what AI “knows” about them and how it interprets their authority will own the next generation of online visibility.

Click Here to read the full article on Inman Continue reading “Want AI to recommend you in online search? Do these 7 things”

3 Marketing Ideas for Introverts

Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking for a new lead generation idea to add to your marketing plan this year (or you’re new to real estate and just getting started), check out my top three suggestions.

Click Here to read the full article on The Realtor Magazine Continue reading “3 Marketing Ideas for Introverts”

7 last-minute Halloween marketing tricks (and treats) for agents

Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now.

If you’re anything like me, you’re thinking the end of October snuck up on us faster than a ghost in a fog machine, right? I’ve heard it all this month from agents who are juggling market shifts, unreasonable (and sometimes unruly) clients and all those not-so-fun “just want to wait until after the holidays” conversations.

Click Here to read the full article on Inman Continue reading “7 last-minute Halloween marketing tricks (and treats) for agents”

11 ways to rebuild if your internal ‘check engine light’ comes on

Real estate agent burnout is real, coach Darryl Davis writes, but it can be avoided. Here’s how to reset, regroup and restart your engine amid tough times.

If you’ve ever been driving along, feeling totally in control — music up, wheels humming — and suddenly that little orange “Check Engine” light flicks on, you know the feeling: instant unease.

You’re still moving forward, but something underneath needs attention.

Click Here to read the full article on Inman Continue reading “11 ways to rebuild if your internal ‘check engine light’ comes on”

Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren’t driving the results you expect?

In this article, you’ll discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions.

Click Here to read the full article on Social Media Examiner Continue reading “Applying Behavioral Science for Improved Conversions”

How Josh Altman Built a Multi-Billion-Dollar Business from Nothing

You probably know Josh Altman from Million Dollar Listing. He’s the top 1% of the top 1% real estate agents in the world, with over $9B in sales over his career.

But before he became an international icon, Josh was a regular agent trying to navigate the industry.

In this special episode of the Tom Ferry Podcast Experience, the world’s #1 real estate coach talks with the world’s top celebrity agent about the real strategies behind his rise.

Click Here to listen to the full episode on Tom Ferry.com Continue reading “How Josh Altman Built a Multi-Billion-Dollar Business from Nothing”

Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers.

Whether you’re just starting out as a newbie real estate agent or you’re trying to raise your profile in your local market, it simply makes sense to make social media part of your gameplan. After all, the price is right and the potential for significant reach is significant.

Click Here to read the full article on Inman Continue reading “Get social media advice from the best in the business: The Download”

3 Custom GPTs That Make You More Money and Free Your Time

Custom GPTs don’t just save you time, they can actually make you money. People say that custom GPTs deliver generic results, but is that really true?

In this article, you’ll discover how to create custom GPTs that free your time and increase your sales through the strategic implementation of three distinct types of AI assistants.

Click Here to read the full article on Social Media Examiner Continue reading “3 Custom GPTs That Make You More Money and Free Your Time”

‘Top of mind’ means nothing without value. 5 ways to do it right

The old playbook of ‘just stay remembered’ doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value.

The thinking was simple: If people remember you when they’re ready to move, they’ll call you. And in the pre-digital world, that worked better. A fridge magnet, a postcard or a friendly check-in once or twice a year kept you front and center because there weren’t as many competing voices.

Click Here to read the full article on Inman Continue reading “‘Top of mind’ means nothing without value. 5 ways to do it right”

Email Marketing Automation That Moves People to Action

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock?

In this article, you’ll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience.

Click Here to read the full article on Social Media Examiner Continue reading “Email Marketing Automation That Moves People to Action”