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Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals

Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did?

In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective.

Click Here to read the full article on Social Media Examiner Continue reading “Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals”

Turn 1 short video into 3 posts: How to scale your content with AI

Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing.

For years, I was stuck on what I now call the “real estate content treadmill.” The cycle looked like this: spend hours researching a video, record it, spend more hours editing, post it and then watch it flop. So, I’d start all over again, burning time, producing mediocre content, and neglecting the activities that actually grew my business like networking, following up with clients and building relationships.

Click Here to red the full article on Inman Continue reading “Turn 1 short video into 3 posts: How to scale your content with AI”

Guiding homebuyers through the offer’s fine print: Step 5

In Part 5 of her 8-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer.

In my last article, “On ‘Education Day,’ buyers teach you what they really want: Step 4,” I explained how the “field trip” allows buyers to experience homes, challenge their assumptions and reveal what they truly want.

Now comes Step 5: the offer, where all that preparation meets the fine print. If Education Day is the lab session, writing the offer is the exam. This is the moment everything you’ve prepared for comes into play.

Click Here to read the full article on Inman Continue reading “Guiding homebuyers through the offer’s fine print: Step 5”

Productizing Your Services for Highly Profitable Leads and Sales

Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results?

In this article, you’ll discover how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine.

Click Here to read the full article on Social Media Examiner

Continue reading “Productizing Your Services for Highly Profitable Leads and Sales”

Artificial intelligence is taking the real estate world by storm

Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.

Virtually all home transactions involve the internet, and agents are leaning into existing and emerging technologies to meet clients where they are.

That’s according to a new survey of Realtors released on Thursday by the National Association of Realtors.

Click Here to read the full article on Inman Continue reading “Artificial intelligence is taking the real estate world by storm”

Mauricio Umansky’s playbook for breaking through plateaus

Break through real estate business plateaus by developing a clear vision and implementing effective systems with help from The Agency’s Mauricio Umansky.

Every real estate professional knows the feeling: Your business is humming along, deals are closing and referrals are steady. But then, without warning, the momentum slows. The calls aren’t coming in as fast. Growth feels incremental at best. You’ve hit a plateau.

Click Here to read the full article on Inman Continue reading “Mauricio Umansky’s playbook for breaking through plateaus”

How TikTok and Instagram Are Changing Real Estate Marketing

Homebuyers used to drive through neighborhoods, scanning for “For Sale” signs and hoping to catch an open house. Today, they’re far more likely to be scrolling through TikTok, Instagram, or YouTube, stopping on a short video tour of a home that catches their eye. In the Seattle metro area, real estate agents are proving that social media isn’t just for dance trends and viral memes—it’s becoming one of the most powerful tools for showcasing homes and sparking buyer interest. And the results for real estate video marketing are eye-opening.

Click Here to read the full article on Easy Agent Pro Continue reading “How TikTok and Instagram Are Changing Real Estate Marketing”

Automating Lead Nurturing With AI Agents

Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team?

In this article, you’ll discover how to build an AI agent that automatically texts or emails old prospects and turns them into qualified prospects ready for sales calls.

Click Here to read the full article on Social Media Examiner Continue reading “Automating Lead Nurturing With AI Agents”

How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes.

For most of the past three decades, “search” has meant Google and keywords. But that’s changing fast. More buyers and sellers are asking AI tools like ChatGPT and Gemini for the best agent in their city of choice, the top neighborhoods for families or what their home is worth, and they’re doing it in natural, conversational language.

Click Here to read the full article on Inman Continue reading “How to become the agent AI recommends in your market”

28 Real Estate Instagram Posts That Attract Clients

Social media is the go-to method for marketing your real estate business online, and Instagram is proving to be one of the best social media networks for realtors. However, consistently creating good-quality real estate Instagram posts can be challenging. To help you get more ideas, I’ve collected 28 unique Instagram real estate post examples and templates.

Click Here to read the full article on The Close Continue reading “28 Real Estate Instagram Posts That Attract Clients”