Menu

Newsfeed

Your 2024 Checklist: Complete Before Jan. 1!

The biggest killer of massive action is thinking about what actions to take. That’s why you need this 2024 checklist.

10 days. That’s all that’s left in 2023. On the one hand, it’s exciting because we’re stepping into a new year of opportunity. On the other hand, there’s a bit of pressure – because the things you put in place over the next 10 days could determine the course of your entire year. Don’t worry though, there’s still time to complete your 2024 checklist.

Now is the time to think about exactly what actions you’re going to take so that you won’t have to waste energy on a daily basis thinking about what to do next.

In this blog, I’ll give you a 2024 checklist of things you’ll want to complete and get ironed out before the New Year’s ball drops, covering everything from your health and wellness to your goals and business strategies.

Click Here to read the full article on Tom Ferry.com Continue reading “Your 2024 Checklist: Complete Before Jan. 1!”

TikTok for Real Estate Agents 101: Appeasing the Algorithm

Winning on TikTok for real estate agents starts in the same place as it does for anyone else – with the TikTok algorithm.

TikTok for real estate agents is a divisive subject. A lot of agents still believe that the platform is populated by young people looking to kill brain cells and watch silly videos. While this is true, TikTok is also now populated by seemingly everyone else. As a marketer, it’s something you can no longer deny.

And while that alone makes it a great opportunity for expanding your audience and building your reputation, it’s not the best part…

The best part about TikTok for real estate agents is that it prioritizes the content it feeds you based on your geographic location. That means that if done the right way, your videos will make their way to the people you need them to go to – those who live in your market.

But, of course, only if you do everything according to how the TikTok algorithm wants you to. That’s why in this blog, I’m going to break down the algorithm rules to follow when posting to TikTok. You’ll learn when to post, how to post, and what to post to reach the widest and most interested audience possible.

Let’s dive in.

Click Here to read the full article on Tom Ferry Continue reading “TikTok for Real Estate Agents 101: Appeasing the Algorithm”

11 Awesome Real Estate Facebook Cover Photo Examples to Inspire You

Real estate Facebook cover photos offer a unique branding opportunity. Considering the amount of space that Facebook allots to the cover photo, they obviously place a lot of importance on it. That’s why you should think of this space as an opportunity for your real estate marketing.

And so we’re bringing you some real estate Facebook cover image inspo. I’ve compiled some guidelines for effective Facebook cover photos, along with real-life examples and what makes them so compelling.

Click Here to read the full article on The Close Continue reading “11 Awesome Real Estate Facebook Cover Photo Examples to Inspire You”

11 ways to say no (without actually having to say no)

Saying no is easy when Bark Twain and Winnie the Poodle play tug of war with our Nike Air Force 1s. The rest of the time, it’s hard. This is especially true when we must say no to our family, friends, co-workers and clients.

Part of the challenge is that we routinely overestimate the cost of saying no. Will they think I’m rude or selfish? If I decline today, will I still get invited next time? Still, the only way to take ownership of our limited time is to control our commitments with strategic nos.

Click Here to read the full article on Inman Continue reading “11 ways to say no (without actually having to say no)”

18 ways to show buyers you’re worth every commission dollar

The Sitzer | Burnett verdict is in. At the same time, other lawsuits are being filed. While the industry has been upended into chaos and the ultimate outcome is unknown, now more than ever, the spotlight is on buyer agency.

Trying to articulate all that we do is never a finite list as each buyer and transaction is uniquely different between numerous factors involved regarding the property, seller(s) and financing. Working with buyers involves advocacy, education, information, guidance, encouragement, patience, protection and accountability.

Click Here to read the full article on inman

Continue reading “18 ways to show buyers you’re worth every commission dollar”