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What Real Estate Agents Wish Buyers Already Knew

Heading into the spring buying season, practitioners want home buyers to be more realistic and organized.

Home buyers need to be ready for the spring market, which is likely to see home prices continue to escalate amid stiff competition among consumers for slim inventory options. More than half of real estate professionals say that “managing client expectations” is a top challenge, according to a new survey(link is external) of more than 500 practitioners released by software company Adobe.

Click Here to read the full article on Realtor Magazine Continue reading “What Real Estate Agents Wish Buyers Already Knew”

Is the power of people skills enough to keep gen AI in check?

As the explosive growth of generative AI frees technologists to take on more complex challenges, critical thinking, communication, business and domain knowledge, and leadership are increasingly becoming essential must-haves.

Higher-level languages, automation, low-code and no-code development platforms, and better programming environments have been gradually reducing the need for IT staff to perform low-level, routine tasks for years so they can take on more innovative challenges. With generative AI, this trend is accelerating dramatically, and technology professionals will have to diversify their skillsets faster than ever to stay a step ahead.

Click Here to read the full article on CIO.com Continue reading “Is the power of people skills enough to keep gen AI in check?”

3 advantages of tailoring your marketing strategy to niche buyers

When you think about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI.

When it comes to marketing, there’s no bigger mistake than the one-size-fits-all approach. Your clients have unique goals and challenges, and your marketing strategy should reflect that. To stand out in today’s highly competitive real estate market, you need to invest in content that deeply resonates with your target audience.

Click Here to read the full article on Inman Continue reading “3 advantages of tailoring your marketing strategy to niche buyers”

10 Things Real Estate School Didn’t Teach You…

Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.

When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on money. Focus on learning everything you can about your chosen field.”

And I think that advice is just as applicable to agents today as it was to me all those years ago… especially if you’re a new agent! But really it rings true for anyone in our industry.

Here’s the cold, hard truth: Real estate school does teach you how to be great in this business. So I’m going to expand on Bill’s advice a little with 10 real estate career tips that school didn’t teach you.

Click Here to read the full article on Tom Ferry Continue reading “10 Things Real Estate School Didn’t Teach You…”

4 Fundamentals of Creating Successful Customer Relationships

If businesses exist, as the father of Business Management Peter Drucker proposed, “to create and keep a customer,” then success is defined by the relationships you establish with your customers. Giving them the best experience possible goes a long way toward securing future business.

Click Here for four fundamentals of creating successful relationships with customers and prospects on Realty Times Continue reading “4 Fundamentals of Creating Successful Customer Relationships”

The art of communicating value: Key strategies from top agents

Watch this week’s featured Inman Access class and dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to every transaction.

Inman Access classes are a great way to stay up to date on the latest trends in the industry. Watchable on any device and at any time, you can expand your knowledge as a real estate professional and stay ahead of the competition.

In today’s featured video, we’ll take a deep dive into the importance of communicating your value proposition to buyers in today’s market.

Click Here to read the full article on Inman Continue reading “The art of communicating value: Key strategies from top agents”

Fundamental Instagram Tips for Real Estate Agents

Every Real Estate professional should be on just about every social media platform available. One of the fastest growing social media sites to use in real estate is Instagram. What many agents don’t realize is that Instagram can be one of the most useful tools to grow their business…when used correctly.

Real estate is a visual industry. The old adage “a picture is worth a thousand words” is particularly true in the realm of selling properties. In the age of social media, no platform provides more potential for engagement through imagery than Instagram. But giving Instagram tips for real estate agents can be tricky, because a surprising number don’t even know where to start.

In this blog, I’m going to share with you some essential real estate Instagram tips covering everything from setting up your account to scaling your brand.

Click Here to read the full article on Tom Ferry.com Continue reading “Fundamental Instagram Tips for Real Estate Agents”

What Buyers, Sellers Want Most From Real Estate Agents

The majority of home buyers and sellers rely on real estate agents—nearly 90% of them—but they’re looking for certain types of help, and what they need could differ depending on their age and experience in the market, finds a new study from the National Association of REALTORS®.

Home buyers, for example, don’t just want help with finding a home, but also with negotiating and with learning about the real estate process, according to NAR’s 2024 Home Buyers and Sellers Generational Trends Report.

Click Here to read the full article on Realtor Magazine Continue reading “What Buyers, Sellers Want Most From Real Estate Agents”

The 7 biggest home-staging mistakes people make when trying to sell their house

There are a few common mistakes when preparing your home for sale that can deter potential buyers.

Business Insider spoke to Dan Mazzarini, an interior designer and the creative director at BHDM Design, and Meridith Baer, the owner of Los Angeles-based luxury home-staging company Meridith Baer Home, about the biggest mistakes people make when staging.

Home staging can seriously up the value of your home when trying to attract a buyer, research shows.

Click Here to read the full article on Business Insider

Continue reading “The 7 biggest home-staging mistakes people make when trying to sell their house”

What is Generative AI for Social Media? The Future of Content Marketing

Generative AI for social media marks a significant evolution in content creation and distribution, reshaping the landscape of digital marketing. If you’re wondering What is generative AI, at its core, generative AI utilizes machine learning algorithms to generate content autonomously, including text, images, videos, and more. This technology holds the promise of revolutionizing content marketing on social platforms by offering unprecedented levels of personalization, efficiency, and creativity.

Click Here to read the full article on Medium.com