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Video Content Marketing Strategy: Balancing Quality and Quantity

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments?

In this article, we’ll explore developing a video content strategy.

As a marketer in today’s digital landscape, you understand the immense power of video content. But creating an effective video marketing strategy can be challenging. How do you produce the right types of videos for each stage of the customer journey? What’s the best way to balance quality and quantity? How can you ensure your video content drives real business results?

Click Here to read the full article on The Social Media Examiner Continue reading “Video Content Marketing Strategy: Balancing Quality and Quantity”

Hot-app summer: 15 brightest tech tools for real estate agents

Creating leverage through technology has never been easier, Jimmy Burgess writes. Check out his list of hot apps to make this summer sizzle for your business.

Leverage, through apps and technology tools, has never been more readily available for real estate agents. If there is an area of your business that is difficult or you struggle with, odds are there’s an app for that. In this article, I’m going to share fifteen apps every agent should be utilizing right now.

Click Here to read the full article on Inman Continue reading “Hot-app summer: 15 brightest tech tools for real estate agents”

Lost a new business pitch? 5 reasons clients will never tell you

It’s generally understood in agency reviews that, when all is said and done, clients will disclose why agencies won or lost the business — it’s part of the unspoken contract when participating in these reviews.

As an agency search consultant, I even include a stipulation in my contracts that clients must provide feedback to every participating agency. In the spirit of transparency and trust – qualities that all clients want in an agency partner – and out of respect for the amount of time that agencies invest in pitching, it’s only fair that if they don’t win the business, they receive feedback to learn and improve for next time.

Click Here to read the full article on PR Daily Continue reading “Lost a new business pitch? 5 reasons clients will never tell you”

Low-Cost Strategies to Win Listings

Are you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately.

Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently. Don’t miss out on these actionable tips and start generating more listings today!

Click Here to watch the full episode on Tom Ferry.com Continue reading “Low-Cost Strategies to Win Listings”

What Does Active Prospecting Unlock for You?

Answer: It fills your marketing funnel with warm leads. Here’s what that looks like on social media.

Do you remember the last time someone hung up on you?

Have you ever been the one doing the hanging up? Rejection, hurt, anger, surprise and embarrassment are the feelings associated with such interactions. How do we overcome them? The answer lies in the art of active prospecting.

Click Here to read the full article on Realtor Magazine Continue reading “What Does Active Prospecting Unlock for You?”

Here’s why specialization matters for buyer’s agents

Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes.

Imagine going into a doctor’s office and being greeted by the doctor who then asks for your insurance information. Or having your general practitioner attempt to perform complex brain surgery. We live in a world where, as consumers, we get to select specialists for just about everything we engage in. We have a specialist for our haircuts, a different one for the color, a different specialist for skin care and another one who does feet.

Click Here to read the full article on Inman Continue reading “Here’s why specialization matters for buyer’s agents”

Generative AI Is Your Ally for Smart Staging, Faster Deals

Real estate professionals can use content sponsor AI HomeDesign to lower the costs and effort it takes to stage properties.

This is the most accurate observation I’ve seen about generative artificial intelligence. AI is not taking your job—it’s making it easier!

Let’s put aside all the futuristic conspiracies about AI and merely consider generative AI as a tool that can make your day more productive and your workflow much smoother.

Click Here to read the full article on National Association of Realtors Continue reading “Generative AI Is Your Ally for Smart Staging, Faster Deals”

Can you hear me now? Why your clients miss 50% of what you say

Less talk, and more listening. Inman contributing writer Rachael Hite shares the real reason your transactions turn topsy turvy — and why it has everything to do with what’s lost in translation.
Do you know what is frustrating? Feeling like no one listens to you. Do you know what’s worse than that? A study from the University of California reveals that feeling is actually true.
Click Here to read the full article on Inman

Continue reading “Can you hear me now? Why your clients miss 50% of what you say”

7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them.

You might be surprised at how much time I spend looking up real estate agents and brokers online. Sometimes it’s to find a current headshot to accompany a profile for Inman. Sometimes it’s because I have a meeting scheduled with someone new who has reached out to me. Sometimes it’s the follow-up to a friend-of-a-friend, “Do you know so-and-so?” conversation with an existing client or colleague.

Click Here to read the full article on Inman Continue reading “7 things that make real estate agents look unprofessional”

Forget Everything You Know About Social Media: Embracing Chaos

Are you struggling to make social media work for you? Wondering how your marketing needs to change?

In this article, we’ll explore how marketers can embrace changing times.

Marketers face numerous challenges regarding their social media presence today. The rules of the game have changed significantly in recent years, and marketing strategies that worked just a few years ago may no longer be effective.

Click Here to read the full article on Social Media Examiner Continue reading “Forget Everything You Know About Social Media: Embracing Chaos”