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4 Easy Ways to Make Better Instagram Reels

Are you struggling to make Reels? Does your video content strategy need to change?

In this article, we’ll explore four easy ways to make better Instagram Reels.

Before diving into the strategies, it’s important to understand why Reels are so valuable. Reels offer a unique opportunity to reach people who don’t follow you. While other Instagram features like hashtags have become less effective for discovery, Reels are still “reach heavy,” according to social strategist Shannon McKinstrie. This means your Reels have a good chance of being shown to new potential followers.

Click Here to read the full article on The Social Media Examiner Continue reading “4 Easy Ways to Make Better Instagram Reels”

Lesson Learned: Stay true to yourself to attract your ideal clients

Find out what Miami Beach luxury agent Anna Sherrill has learned as she’s grown and what she’d tell a new agent just starting out in the business.

Born and raised in Arizona, Anna Sherrill made the move to Miami in 1999, earning her real estate license shortly thereafter. Over the years since, she has represented a variety of developments in the area, gaining an in-depth understanding of Miami’s unique market, building a thriving real estate business and taking great pride in helping people find their dream homes. She is currently heading up a team at Miami Beach’s Art Deco jewel, The Raleigh.

Click Here to read the full article on Inman Continue reading “Lesson Learned: Stay true to yourself to attract your ideal clients”

Is speed to lead dead?

The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client.

The best real estate lead is not the same as the hottest lead. They are quite dissimilar. In the world of real estate, pursuing high-quality leads can feel like chasing a mirage. Hot leads, or those inquiries that are promising to be just a heartbeat away from a transaction, often seem like the holy grail. So, is faster really better?

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Real Estate Agents: Your Guide to Getting Started in PPC Marketing

The real estate market is booming… always. There may be dips in the market from time to time, but it is a business that never sleeps. There is endless competition, which is why agents must leverage every available tool to reach potential clients and generate leads.

If you haven’t considered Pay-Per-Click (PPC) marketing yet, the time to get started is now. This digital advertising strategy is one more way to stay competitive in this industry!

Click Here to read the full article on Agent Advice.com Continue reading “Real Estate Agents: Your Guide to Getting Started in PPC Marketing”

How new luxury agents create high-end vibes and don’t break the bank

Establishing yourself as a luxury real estate agent doesn’t have to cost more, broker Tara Meier writes. It’s about a simplified aesthetic and a strong sense of your value proposition.

Breaking into the luxury real estate market can seem daunting, especially when you are just starting and your bank account isn’t quite where you’d like it to be. However, presenting yourself as a knowledgeable, polished and professional luxury agent does not require a vast budget. It’s about leveraging what you know, how you present yourself and the exceptional service you offer.

Click Here to read the full article on Inman Continue reading “How new luxury agents create high-end vibes and don’t break the bank”

Soft skills? I don’t need no stinking soft skills …

Aaron Hendon teaches you to create a positive impression and enhance your communication and leadership impact when you focus on soft skills.

I used to dismiss soft skills as just fluff, much like goal-setting. It was fine if I had time, and I knew every coach in the world would go off about it, but I had lead gen to do.

I had to learn the hard way that my mindset was holding me back.

Growing up, I believed that if I couldn’t do something perfectly, I shouldn’t do it. This fear of getting it wrong left me stressed, burnt out and disconnected. I thought that everything would fall into place as long as I worked hard and did what I saw work for others.

Click Here to read the full article on Inman Continue reading “Soft skills? I don’t need no stinking soft skills …”

Help Clients Attract Tenants with Technology

Many real estate agents have a portfolio of investment clients that they help. Whether it’s managing an investment portfolio for a client and ensuring their properties are rented out and taken care of, or helping with the property management on a larger property, real estate agents are often front-and-center when it comes to what’s working to bring in—and keep—tenants.

Click Here to read the full article on The Realtor Magazine Continue reading “Help Clients Attract Tenants with Technology”

5 ways to gather client feedback to drive improvement and innovation

We all want to grow and improve our services, The Agency’s Rainy Hake Austin writes, and getting feedback is the first step in doing that.

You really never know how you’re doing until you ask for feedback. As a leader in the real estate industry, I’m always hyper-aware that our perception of our client service experience can only be verified by soliciting feedback — and in the right way. This applies to how agents assess their client experience and, also, how we assess our service to our agents.

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How Far Is Too Far With Home Staging?

Fifty-two years ago, Barb Schwartz debuted the concept of home staging based on her theatrical background and belief that properties could be improved before being listed. The staging process continues to evolve from its beginnings, which was mostly about simple decluttering and a few trending props. It has transitioned to extensive redecorating, including painting, bringing in new furnishings and even having playlists to add the most soothing background sounds.

Click Here to read the full article on The Realtor Magazine Continue reading “How Far Is Too Far With Home Staging?”

From Zero to $150K: This YouTube video strategy can deliver GCI wins

If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint.

The passive prospecting of having YouTube videos marketing your business while you do other things is unmatched. In this article, Noah Escobar shares the easy-to-follow, step-by-step process he’s utilized to generate over $150,000 in GCI in the past 15 months.

Click Here to read the full article on Inman Continue reading “From Zero to $150K: This YouTube video strategy can deliver GCI wins”