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8 tips for optimizing opportunity at your next open house

Open houses are among the most valuable lead sources available, team leader Carl Medford writes. Here’s how to run one the right way and make the most of the opportunity it presents.

Over the years I’ve visited countless open houses — some with clients and some on my own. It is always a guessing game of what I will encounter when I enter: agents sitting on the couch watching a football game; others sitting at the dining room table engrossed by whatever is on their laptop or device; a few who engage excitedly until they discover I’m an agent and some who cling to me like a cheap polyester suit as I walk through the house.

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How to Avoid Q4 Fatigue & Conquer the End of the Year

As we dive into this crucial final quarter of the year, it’s essential to remember that this period will determine not only the success of your current year but also set the stage for how you kick off the next. Too many agents slow down for the holidays, but that’s where your opportunity lies—it’s time to speed up!

To help you maintain your momentum and avoid fatigue as the year winds down, here are some key strategies to keep your energy high and your focus sharp.

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How to deliver a luxury client experience at any price point

Discover how developing a luxury mindset can elevate your business. Chris Pollinger explores simple, cost-effective strategies to create personalized, premium experiences for your clients.

Breaking into luxury real estate can feel like an uphill battle, especially if you’re an agent working in middle-market properties. It’s easy to think you need a massive budget, a client list filled with celebrities, or the keys to six-figure listings to even play the luxury game.

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AI Automation: How to Speed Up Your Work

Want to save time and increase efficiency in your business?  Looking for practical ways to implement AI automation in your daily operations?

In this article, we explore how to use AI automations to speed up your work.

In today’s fast-paced business world, efficiency is key. Many entrepreneurs and marketers are turning to AI (artificial intelligence) automation to streamline their business processes, boost productivity, and save time. But what exactly is AI automation, and how can you implement it in your business?

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Make Sure Your Online Listings Shine

Homeowners continue to shop for homes online, and many still buy without stepping foot on the property. Put as much effort into your online listing as you would an open house.

Online access to listings is easily accessible to the public, and National Association of REALTORS® data shows that nearly half of all interested buyers start their search online. Enter the COVID-19 pandemic. In many cases, federal and local mandates made it impossible to see homes in person, and many interested buyers went as far as to buy a home sight unseen. Though it isn’t new in practice, buying a house without stepping inside first was not the norm, but researchers say the trend is sticking.

Click Here to read the full article on The Realtor Magazine. Continue reading “Make Sure Your Online Listings Shine”

Properly position homebuyers with this winning 5-part offer strategy

Jimmy Burgess and Andrew Undem share strategies for writing a compelling offer on behalf of buyers, closing more deals and building lifelong client relationships.

As agents search for ways to communicate and provide buyers value in today’s post-NAR settlement environment, having a clear framework for drafting a winning offer has never been more valuable.

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Use Focus and Flexibility to Navigate Change

Imagine you woke up on a remote tropical desert island. No one is around. No restaurants. No Starbucks. No wifi. Everything completely changed. In an instant. But, here’s the thing: you’re still somewhere on planet Earth. It’s beautiful and you know how to operate here. Yes, your immediate future is vastly different, but you can survive. You can create. You can eat. In short, you can find a way.

The same is true for your real estate career. Sometimes, things shift and look vastly different than they did a couple of months ago. The market takes a turn. You pick up a new neighborhood. Your family life changes and you have to move and rebuild your business somewhere else. Practice changes come down the pike. No matter what though, if you can pivot and stay flexible, you can ride the waves of change.

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Out of time? Here’s how to create some (even if you’re busy)

Ditch these 6 common time management myths, and pick up as many of these 10 proven strategies from author and coach Bernice Ross, and you’ll find more time in your day to day.

Let’s face it — if you don’t control your schedule in real estate, it will control you. If you’re wishing for more time for a vacation or even two days off in a row, here’s a list of proven strategies to help you create more time in your schedule, improve your productivity, and increase your well-being.

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Becoming a Great Listing Agent: 3 Success Principles

Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest?

In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, and timing, and he even shares the three most important principles of all great listing agents.

But that’s not all Tom Toole has to share in this episode. He’s also sharing his ultimate techniques for handling buyer-broker agreements at scale.

Click Here to listen to the podcast on Tom Ferry.com Continue reading “Becoming a Great Listing Agent: 3 Success Principles”

A 5-step plan to reduce buyer stress and sell more homes now

Buyers are more stressed out than ever. Jimmy Burgess shares a plan to help you help your buyer clients and earn their trust.

In a market filled with buyer agency changes, compensation questions and fluctuating interest rates, is it any wonder that prospective buyers are stressed out by all the confusion? This article shares a simple, five-step process for reducing buyer stress that will not only lead to more sales now but more referrals in the future as well.

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