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3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy.

In the old days, way back when iPhones would let you know there was a newer version by creating battery problems, I remember sitting in a training, forced on me by the sales manager, listening to Tom, Brian or Greg (if you know, you know) go on and on about email and relationship building. The sales manager truly believed in the coaches’ methods.

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Forecasting 2026 Market Trends in Global Luxury Real Estate

Get insights into market trends in global luxury real estate. See how global events and buyer behavior are influencing demand and investment opportunities.

Moving into the final quarter of 2025 feels like a natural time to take stock of market trends heading into the new year. One segment I find especially fascinating right now is the luxury real estate market.

Click Here to read the full article on The Close Continue reading “Forecasting 2026 Market Trends in Global Luxury Real Estate”

5 magic phrases that help real estate agents close more deals

These 5 simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents.

In real estate, words are your most powerful tool. Knowing when to speak and what to say can be the difference between a client who hesitates and a client who closes. Over the years, I’ve studied the language patterns of top-producing agents, tested thousands of scripts and seen firsthand how a few well-chosen words can shift a conversation, build trust and move a deal forward, so agents can close more deals.

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How to Turn Every Listing Into More Listings

In this special edition episode, Jimmy flips the script on listing promotion – and shows you how to turn one listing into more listings.

If the first time you’re promoting a listing is when it hits Zillow, you’re already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:

The five points in a listing’s lifecycle that create leverage (and what most agents do wrong)
What to send before the sign goes in the yard – and why it drives more listing leads than your typical Just Listed ad
Campaigns that work fast, don’t cost much, and create listing momentum in any market
How to stay top-of-mind without being spammy or salesy – and why timing is everything

Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight.

Click Here to read the full article on Tom Ferry.com Continue reading “How to Turn Every Listing Into More Listings”

Here’s how to save canceled listings and improve success rates

On this episode, George Laughton, founder of The Laughton Team, a top US team with 200 agents and $900M-plus in volume, unveils his Reverse Offer Playbook for saving canceled listings.

Founder of The Laughton Team, George Laughton, recounts his start in real estate, highlighting his remarkably poor timing as an investor in late 2006, when he bought three rentals with Option-ARM financing just before the crash. This failure forced a pivot into REO and short sales in the turbulent 2007-2008 market.

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Time Management Tips for the Holiday Season

Does anyone else feel like once October hits, the rest of the year speeds by? Between fall festivals, client appreciation events, open houses, and prepping for the holidays, it’s easy to feel like you’re running on autopilot. The busy season in real estate doesn’t really stop—it just changes shape. And before you know it, Thanksgiving and the new year are right around the corner.

Click Here to read the full article on The Realtor Mag Continue reading “Time Management Tips for the Holiday Season”

Building AI Agents: A Proven Process

Are you struggling to understand what AI agents actually are? Wondering how they differ from chatbots or AI assistants, and whether they can truly transform your business operations?

In this article, you’ll discover a proven process for building AI agents that work in the real world, from initial workflow analysis to deployment and quality control.

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Want AI to recommend you in online search? Do these 7 things

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online.

There was a time when getting found online was all about SEO, search engine optimization. But now there’s a new player: GEO, generative engine optimization.

Instead of trying to be discovered by Google, we also now have to think about being recommended by AI search tools like ChatGPT, Perplexity, Gemini and others. The agents who understand how to control what AI “knows” about them and how it interprets their authority will own the next generation of online visibility.

Click Here to read the full article on Inman Continue reading “Want AI to recommend you in online search? Do these 7 things”

3 Marketing Ideas for Introverts

Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking for a new lead generation idea to add to your marketing plan this year (or you’re new to real estate and just getting started), check out my top three suggestions.

Click Here to read the full article on The Realtor Magazine Continue reading “3 Marketing Ideas for Introverts”