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How to Write High-Converting Copy with AI: A Strategic Framework

Do you feel like your AI-generated copy sounds robotic, generic, or just doesn’t sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales?

In this article, you’ll discover a strategic five-step process to train AI to write high-converting copy that authentically represents your brand.

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The 5 C’s for Making Powerful Marketing Videos

To stand out on social media, you need to consider video marketing. Here are tips to help you get over your fear and get the camera rolling.

It’s plain and simple: Agents who use video in their social media marketing receive more inquiries, according to Kim Rittberg, an award-winning video marketer and real estate video coach who spoke at NAR NXT, The REALTOR® Experience, in Houston last month. “Just listed” and “just sold” posts aren’t enough, she says. “You’re not just selling homes, you’re selling yourself.”

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8 reasons your brokerage needs an agent recognition plan

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy.

In an industry defined by independence, volatility and constant competition, real estate agents often operate in the shadows of their own success. They manage emotional clients, unpredictable deals, brutal market swings and the relentless pressure to perform. And yet, despite carrying the weight of the entire real estate ecosystem, many agents rarely feel seen.

Brokerages spend millions on tech, training, coaching, recruitment and branding. But one of the most powerful and least expensive levers for retention, culture and productivity is also the most overlooked: agent recognition.

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Personal Styling and Property Staging for Luxury Listings

From personal styling to strategic home staging, these affordable upgrades can help agents win high-end clients and close deals faster.

Selling luxury listings is an art. No matter how high spec the property, or how high net worth the potential buyer, you can’t leave anything to chance.

Ideally, a luxury listing should look the part and sell itself. It’s almost always possible to elevate the look and feel of a listing, though, and it could be worth investing in personal styling and property staging to make the right impression on buyers.

Click Here to read the full article on Realtor Magazine Continue reading “Personal Styling and Property Staging for Luxury Listings”

Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows

Wondering why your AI initiatives aren’t delivering the results you expected? Struggling to move beyond basic chatbot experiments to real business transformation?

In this article, you’ll discover a proven framework for connecting CustomGPT assistants to automation workflows.

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The 9 podcasts agents should be listening to right now

Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, 2 things every real estate needs going into 2026.

If you’re serious about growing your business in 2026, there are two things you need more than ever: better ideas and consistent inspiration. For many agents, podcasts are the best source of both. Whether you’re commuting, walking the dog or getting in a workout, podcasts are readily available anytime, anywhere.

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Email Segmentation: Getting More Sales With Less Traffic

Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort?

In this article, you’ll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people.

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The AI efficiency revolution: Your 2026 competitive edge starts here

Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.

By the time you’ve fired off that “quick update” to your lender, answered your group chat, re-sent disclosures, fiddled with a Canva template you now can’t stand and blasted out three follow-ups that all sound the same in your head — the day is gone.

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My Postcards are Smarter than your Facebook Ads

The Click Obsession

Let’s face it — real estate marketing has turned into a numbers game of clicks, likes, and ever-changing algorithms.

Every agent has been told they “need” more ads, more content, and more followers.

But while everyone’s fighting for attention online, something unexpected has been happening offline.

Postcards have quietly become smarter — much smarter.

Modern direct mail isn’t about ink and postage anymore. It’s about data, automation, and precision targeting that can hold its own against any digital ad platform.

From “Dear Neighbor” to Data-Driven Personalization

The days of sending generic postcards to entire ZIP codes are over.

Click Here to read the full article on Lab Coat Agents Continue reading “My Postcards are Smarter than your Facebook Ads”