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Niching Down on YouTube: Real Estate Channel Secrets

What does niching down on YouTube mean and why is it one of the best strategies for generating real estate leads?

That’s what Jason Pantana and Jeremy Knight discuss on This Week in Marketing!

Jeremy has built a huge, dedicated following in the Austin, TX area, bringing him consistent business. His secret is niching down on YouTube to create the content his audience wants.

If you want to create a powerful, lead-generating YouTube channel, finding your niche is an absolute must.

Click Here to find out more on Tom Ferry.com Continue reading “Niching Down on YouTube: Real Estate Channel Secrets”

These 5 Professional Insecurities Could Cost You Money

Most real estate professionals all have that one thing they absolutely don’t want to do: public speaking, door-knocking, networking. The reality is that not partaking in certain aspects of the business could be costing you money or keeping you from reaching your full potential in the business. YPN member, real estate trainer and presenter, Heather Haase, recently covered some common industry phobias and how to overcome them on the Agent Inner Circle blog. Her original post was written in a Halloween theme, and each phobia is listed as a well-known Halloween character: ghouls, ghosts and phantoms to name a few.

Click Here to read the full article on The Realtor Magazine Continue reading “These 5 Professional Insecurities Could Cost You Money”

Must-Read Best Marketing Books for Real Estate Agents

Here’s the deal… The amount of money you make next year will come down to the amount of great marketing you run. As a real estate agent, you are in the marketing business – so if you’ve never read any marketing books, you better have some on your wishlist this year.

There are a lot of good books for success out there, but you do not have the time to read all of them. That’s what this blog is for. Out of the millions out there, I’ve selected the 14 best marketing books for real estate agents.

You just need to pick the one or two you need most right now, dive in, and put the strategies into action.

Click Here to read the full article on Tom Ferrry.com Continue reading “Must-Read Best Marketing Books for Real Estate Agents”

What not to post: 9 common social media pitfalls to avoid

Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads.

Social media can be your greatest asset — until it isn’t. While a polished online presence can build trust and attract clients, careless mistakes can have the opposite effect, undermining your credibility and driving prospects away.

The good news? These pitfalls are easy to avoid with a bit of foresight and strategy. Here’s a rundown of the most common social media faux pas for real estate agents and how to steer clear of them.

Click Here to read the full article on Inman Continue reading “What not to post: 9 common social media pitfalls to avoid”

CES 2025: Best Tech Debuts for Real Estate

The tech industry’s annual mega show offers a futuristic look at how to make smarter businesses and smarter homes.

CES, formerly known as the Consumer Electronics Show, unveiled the latest technology innovations this week, from smarter smart home tech, robots for aging in place, supercharged and adaptable laptops, and artificial intelligence baked into practically anything you can imagine (yes, even your eyeglasses!). CES 2025, which took place Jan. 7-10 in Las Vegas, featured product debuts from 4,500 exhibitors worldwide. Several of these tech tools may be hitting the market soon or serve as a prototype of what the future could hold.

Click Here to read the full article on The Realtor Magazine Continue reading “CES 2025: Best Tech Debuts for Real Estate”

10 FREE tools every real estate agent should check out for 2025

This year isn’t about working harder — it’s about working smarter, coach Darryl Davis writes. It’s about learning new skills and fine-tuning your solutions.

My team and I have dubbed 2025 as the Year of the Skilled Agent. That’s because it is vital that every agent who wants to stay in business this year needs to level up in every proficiency. That means sharpening skills, embracing tech and mastering tools that make life easier and business more productive.

Click Here to read the full article on Inman Continue reading “10 FREE tools every real estate agent should check out for 2025”

Setting Boundaries Around How You Spend Your Time

Watch or listen to hear how two real estate pros learned to take charge of their business schedules.

You’ve heard the saying, “Fail to plan—plan to fail.” Because so much of your success depends on how you spend your time, you need a plan for managing it wisely. But how do you craft a time management plan, including both your professional and personal time, in a way that works for you? Host Marki Lemons Ryhal learns from two real estate pros how they took control of their schedules.

Click Here to read the full article on The Realtor Magazine Continue reading “Setting Boundaries Around How You Spend Your Time”

Using AI as a Content Analyst: How to Plan Your Next Steps

Want to improve your marketing content? Wish you could more easily extract meaningful insights from your analytics?

Learn step-by-step how to use AI tools to analyze your marketing data and content, helping you make data-driven decisions that improve your content performance across all channels.

Click Here to read the full article on The Social Media Examiner Continue reading “Using AI as a Content Analyst: How to Plan Your Next Steps”

No, you don’t need more leads. Here’s what to do instead

Stop blaming the leads, the market or your CRM. The problem — and the solution — rests squarely on your shoulders, consultant Chris Pollinger writes.

If you’re a real estate agent constantly chasing more leads, it’s time for a reality check: You don’t need more leads. You need to work the ones you already have.

I know, I know. That’s not the sexy, motivational mantra you wanted to hear. It’s not what the lead generation companies want you to believe, either. But here’s the unfiltered truth — your lack of closings isn’t because you don’t have enough leads. It’s because you’re not following up with the ones you’ve got.

Click Here to read the full article on Inman Continue reading “No, you don’t need more leads. Here’s what to do instead”

Your Real Estate Marketing Budget: Plan, Track, Succeed

Marketing strategies, just like any other business asset, are best when diversified. The problem is, the more comprehensive your marketing playbook, the more difficult it can be to gauge how much you’re spending vs. how much you’re making. That means you need to optimize your marketing budget if you want to make your business as profitable as possible.

Click Here to read the full article on Tom Ferry.com Continue reading “Your Real Estate Marketing Budget: Plan, Track, Succeed”