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The 10-Minute Test: Quick Staging Tweaks That Can Make a Massive Difference

When staging a home, you must ensure that everything is neat and organized so the home is presented in its best light before potential buyers arrive—even when you’re pressed for time.

Fortunately, you can prepare your house for a viewing in 10 minutes or less. The 10-minute home staging method includes quick tasks worth prioritizing for maximum impact. Here’s how it works in just minutes … Ready, set, go!

Click Here to read the full article on The Realtor Magazine Continue reading “The 10-Minute Test: Quick Staging Tweaks That Can Make a Massive Difference”

Everything you need to know about social media in under 1,100 words

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes.

Most agents overthink social media. They worry about what to post, when to post or whether their content is “good enough.” In reality, social media is simply a modern tool for doing what real estate agents have always done best: building relationships.

Click Here to read the full article on Inman Continue reading “Everything you need to know about social media in under 1,100 words”

How Will You Begin the Year?

As a real estate agent, there are a few ways you can begin the year, but there’s only one that you really want. The difference between a beautiful and a horrible start comes down to the work you do right now. Watch this Mindset Monday now, and watch it again any time you feel yourself slipping between now and the end of the year. Commit to a strong start!

Click Here to read the full article on Tom Ferry.com Continue reading “How Will You Begin the Year?”

10 tips for having the best holiday season ever

As the holidays approach, Bernice Ross writes, it’s time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season.

As we approach Thanksgiving weekend and the 2025 holiday season, have you ever noticed how many people get run down around the holidays? Illness shows up when we become overly stressed from trying to squeeze too many activities into our already hectic schedules. What is supposed to be a joyful, spiritually grounded time of year too often gives way to stress-related illness, short tempers, frantic activity, digital overload and overeating.

As with anything worthwhile, you’ll need to plan ahead to make this year different.

Click Here to read the full article on Inman Continue reading “10 tips for having the best holiday season ever”

15 Home Staging Tips to Sell a House Fast

Staging helps your listing make a great first impression, online and in person, allowing buyers to envision an easy, happy life in the home. A well-staged property makes agents stand out from the competition and sell faster (often for a higher price). In fact, according to research, nearly 3 in 10 agents say staging increased offers by 1% to 10%, and almost half say it cut days on market.

Click Here to read the full article on The Close Continue reading “15 Home Staging Tips to Sell a House Fast”

AI Is Changing Human Behavior: How to Prepare

Is AI fundamentally changing human behavior in ways that might surprise you? Wondering how your marketing should change?

In this article, you’ll discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly changing reality.

Click Here to read the full article on Social Media Examiner Continue reading “AI Is Changing Human Behavior: How to Prepare”

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing.

Most agents sleep on direct mail because they’ve been told it takes 12–18 months to see ROI. Jimmy Mackin says that’s old thinking. The five campaigns he shared below are working right now. The process he shares is simple. Send a letter. Start a conversation. Win the listing.

Click Here to read the full article on Inman Continue reading “5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026”

The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients

Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really.

Have you identified your luxury niche clients? If yes, the next step is to connect with them effectively. In part one of this series, I gave a general overview of the luxury market, and with that information in hand, it’s now time to talk about what luxury clients want and how you engage them.

Click Here to read the full article on The Realtor Magazine Continue reading “The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients”

3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy.

In the old days, way back when iPhones would let you know there was a newer version by creating battery problems, I remember sitting in a training, forced on me by the sales manager, listening to Tom, Brian or Greg (if you know, you know) go on and on about email and relationship building. The sales manager truly believed in the coaches’ methods.

Click Here to read the full article on Inman Continue reading “3 essential AI prompts to make real estate writing easier than ever”

Forecasting 2026 Market Trends in Global Luxury Real Estate

Get insights into market trends in global luxury real estate. See how global events and buyer behavior are influencing demand and investment opportunities.

Moving into the final quarter of 2025 feels like a natural time to take stock of market trends heading into the new year. One segment I find especially fascinating right now is the luxury real estate market.

Click Here to read the full article on The Close Continue reading “Forecasting 2026 Market Trends in Global Luxury Real Estate”