Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions?
In this article, you’ll discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong.
Click Here to read the full article on The Social Media Examiner
Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals.
Click Here to read the full article on Inman Continue reading “The psychology of real estate: Understand what motivates buyers”
This is an industry where a lot of agents are posting a lot of the same. And if that’s working for you, keep doing it forever. But most of the time, the ones who stand out are those who bring their own unique spin.
Take Kaitlin Hannig, for example. She’s fairly new to the business, but her hilarious realtor humor videos have already earned her a massive following.
In this podcast episode, Tom sits down with Kaitlin, Jason Pantana, and his social media specialist/personal comedian Savannah Cooper to talk about leveraging authenticity into popularity – and popularity into profits.
Click Here to watch the full episode on Tom Ferry.com Continue reading “Realtor Humor Videos: Authenticity for a Massive Following”
Whenever a property looks empty or outdated in photos, potential buyers will scroll past it. Virtual staging changes that by transforming spaces into stylish homes. The best virtual staging software creates realistic, high-quality images that help properties stand out. I’ve rounded up the top options, plus a few pro tips to help you along the way.
Click Here to read the full article on The Close Continue reading “The 6 Best Virtual Staging Software & Virtual Staging Guide in 2025”
Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal.
The days of winging a listing presentation are over. The current market environment and the expectation homeowners have for listing agents demands a professional presentation of the process for marketing a home. The following is the presentation Andrew Undem, managing partner and team leader of Sure Group with Berkshire Hathaway HomeServices Homesale Realty serving the Baltimore Metro area, utilizes to close over 90 percent of the listing appointments he goes on.
Click Here to read the full article on Inman Continue reading “Close more listings with this customized marketing proposal”
With social media now long firmly entrenched as a core piece of the personal brand for real estate professionals, the trick becomes keeping up on what’s working now. This panel dives into how to foster authentic engagement on social media, especially after a major change like switching brokerages, launching a new team, or reshaping your brand identity. How do you start from scratch, rebrand an existing presence, or recover from mistakes like buying followers?
Click Here to watch the video on Inman Continue reading “Social media 2025: The new rules of engagement”
Technology has come a long way, and as I test it out, I’m realizing that there are ways we can leverage these advances to aid in, keeping us organized and efficient, and in the fight for fair housing. Yes, I’m talking about artificial intelligence.
But first, a note on due diligence: With any AI you should always proofread because AI is prone to what the techie community calls “hallucinations” which is when the tool confidently presents inaccurate information as fact. For example, you may ask about common, easily discoverable local fair housing laws, and the AI tool may hallucinate by adding information that doesn’t exist or omitting crucial information from these laws.
Furthermore, beyond hallucinations, AI has been found to instigate unfair housing. Many examples exist, including ChatGPT suggesting lower income neighborhoods to Black people. In short, AI is a tool. In its current iteration, it operates by aggregating information that’s already out in the world, and not all of that information is true, good or useful. AI tools function as good assistants that need to be fact-checked, and if you’re going to use them due diligence is required—they should never be put on autopilot.
Click Here to read the full article on The Realtor Magazine Continue reading “5 Ways AI-Notetaking Makes the Agents I Coach More Organized, Fair and Productive”
For sale by owner (FSBO) sellers present agents with a unique opportunity to gain a listing and help sellers get more money for their home. Although reaching out to FSBO sellers can be challenging, a carefully crafted FSBO script can open the door to meaningful conversations. No matter the situation or objection, these FSBO scripts will help you feel prepared, confident, and ready to convert.
Click Here to read the full article on The Close Continue reading “10 Best FSBO Scripts To Get More Listings in 2025”
Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing.
Social media isn’t just a place to post pictures of your listings — it’s a lead machine if you use it right. The problem is that most Realtors either overcomplicate it or don’t stay consistent long enough to see results.
I recently sat down with @rich_your_realtor, otherwise known as Rich Pobre, a Las Vegas agent who figured it out. He didn’t reinvent the wheel or spend thousands on ads. He kept it simple, stayed consistent and built a system that now brings in hundreds of monthly leads — all from social media.
Click Here to read the full article on Inman Continue reading “How this Las Vegas Realtor made social media a lead-gen machine”
Events can lead to revenue by bringing in potential clients and establish your brokerage as a staple in the community.
“Events are everything—they allow us to engage with the community, and we are nothing without our community,” says Isaiah Hazward, managing partner, The Homebound Group at Coldwell Banker Realty in Washington, DC.
The logisitics of hosting a real estate event are less important than what comes after, though. Instead of getting bogged down in event planning, agents should focus on post-event follow-up. That’s the step that leads prospects further down the sales funnel. Still, a successful event involves some planning.
Click Here to read the full article on The Realtor Magazine Continue reading “How to Host Events That Will Generate Business”
