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Is Your Real Estate Marketing Keeping Up With Culture?

Think about the popularity of reality TV shows: Are you giving your audience something they’ll come back for? Content sponsor get.realtor explains how your professional website can fill the void.

Click Here to read the full article on The Realtor Magazine Continue reading “Is Your Real Estate Marketing Keeping Up With Culture?”

How to maximize the power of influencers in your marketing

Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes.

Traditional and online advertising have become all too easy to ignore. Our mobile phones and laptops, social media, streaming services, news channels — they’re all competing for a limited resource — our attention.

Click Here to read the full article on Inman Continue reading “How to maximize the power of influencers in your marketing”

How to Create a Short-Form Video Series

Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results?

In this article, you’ll learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams.

Click Here to read the full article on The Social Media Examiner Continue reading “How to Create a Short-Form Video Series”

36 Best Real Estate Text Message Scripts for Agents in 2025

Real estate text message scripts can be a game-changer for converting leads, especially when many prefer texting over phone calls; just think about how often you ignore calls! Below, I share several scripts given various scenarios — from connecting initially and following up, to sending “thank you” and “congratulations” messages and requesting referrals and reviews.

Click Here to read the full article on The Close Continue reading “36 Best Real Estate Text Message Scripts for Agents in 2025”

It’s easier than you think: 10 simple steps to turn 1 listing into 4

A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes.

Listings are the name of the game in real estate, but your ability to turn one listing into multiple transactions is what helps good agents become great agents. This article shares a 10-step process that helps you compound your results from one piece of business to many.

Click Here to read the full article on Inman Continue reading “It’s easier than you think: 10 simple steps to turn 1 listing into 4”

The Ultimate Spring Market Prep for Real Estate Agents

What’s your spring market prep? Whatever it is, it better be great, because this market is shaping up to be the hottest we’ve seen in a while! The competition is fierce, and the opportunities are huge—but only for the agents who are truly prepared.

For this podcast episode, I’m bringing in one of the best in the business, Carolyn Young, to help you prepare for the upcoming spring market. Carolyn and I talk about the routines, research, and strategies that will help you:

  • Set more appointments
  • Create more structure
  • Win more clients
  • Stand out over the competition

Now is the time to go all-in on spring market prep; this episode is your guide. But what if you need more than strategies? What if you’re looking for action, support, personalized guidance, and guaranteed results? That’s what coaching is for. Schedule a call today to speak with an expert about what a Tom Ferry coach can do for you.

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4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul.

Most real estate teams are operating on outdated marketing playbooks, relying on generic listings, stale Facebook ads and one-size-fits-all outreach. Then they wonder why leads are drying up and conversions are tougher than ever.

Click Here to read the full article on Inman Continue reading “4 advanced marketing tactics for real estate teams that really work”

Content at Scale: How to Train AI to Create Great Content

Struggling to keep up with content creation? Want to create more content in less time while maintaining consistency?

In this article, you’ll discover a practical strategy anyone can implement to create authentic content at scale with AI.

Click Here to read the full article on The Social Media Examiner Continue reading “Content at Scale: How to Train AI to Create Great Content”

A Step-by-Step Guide to Build Repeat Business and Referrals

As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from repeat clients and 21% from referrals. That’s a powerful opportunity for young professionals like you to build a thriving career.

Click Here to read the full article on The Realtor Magazine Continue reading “A Step-by-Step Guide to Build Repeat Business and Referrals”

Rethink your assumptions when marketing to women homebuyers

Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters and they’re willing to consider a fixer-upper.

While a lot of real estate marketing assumes an audience of married couples and families with children, half of the buyer market is made up of single people and unmarried couples — and 24 percent of first-time homebuyers and 20 percent of all homebuyers are single women.

Click Here to read the full article on Inman Continue reading “Rethink your assumptions when marketing to women homebuyers”