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The 25 Best Realtor Closing Gift Ideas for 2025

The best realtor closing gifts should be thoughtful and tailored to your client’s personality and new home, and selecting the perfect one is similar to topping off your transaction with whipped cream and a cherry. From a customized towel and a packing essentials kit to a potted plant and a premium coffee maker, the best real estate closing gifts will spark joy at the end of your client’s home-buying journey.

Click Here to read the full article on The Close Continue reading “The 25 Best Realtor Closing Gift Ideas for 2025”

11 easy-to-copy, trending Instagram Reel examples

Focus on becoming the first person people think of when they think of your city, Jimmy Burgess writes, and your business will explode.

Do you ever wonder what you should be posting on Instagram? Wonder no more. This article shares 11 examples of Instagram Reels that top agents have found success with recently. I’ll break down why these Reels were successful and how you can model them in your local market.

Click Here to read the full article on Inman Continue reading “11 easy-to-copy, trending Instagram Reel examples”

10 spring real estate content ideas for instant engagement, lead gen

New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers.

Spring is historically one of real estate’s busiest and most opportunity-filled seasons. As buyers reenter the market and sellers prepare to list, content becomes critical for staying top of mind.

Click Here to read the full article on Inman Continue reading “10 spring real estate content ideas for instant engagement, lead gen”

A Step-by-Step Guide to Build Repeat Business and Referrals

As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from repeat clients and 21% from referrals. That’s a powerful opportunity for young professionals like you to build a thriving career.

Click Here to read the full article on Realtor Magazine. Continue reading “A Step-by-Step Guide to Build Repeat Business and Referrals”

Simplify Your Digital Ad Campaigns and Focus on What Matters Most

Digital advertising is crucial in today’s shifting real estate market. It’s how you reach potential clients, promote your listings, and build your brand. But building the ad campaigns, closely monitoring your ad spend, and constantly striving to ensure you’re getting the best possible return on investment—it’s a lot to handle and navigate.

Digital advertising is one of the most powerful tools in real estate marketing, helping agents generate leads, build brand awareness, and stay ahead of the competition. But while the potential is huge, running your own digital ad campaigns is no small feat.

Click Here to read the full article on Lab Coat Agents Continue reading “Simplify Your Digital Ad Campaigns and Focus on What Matters Most”

The AI shortcut: 9 ways ChatGPT can simplify your listing process

Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings.

Let’s be brutally honest — listings are eating your week alive.

You’re drowning in running comps, hand-holding sellers, crafting social posts that don’t suck and trying to write listing descriptions that actually stand out from the beige parade.

Click Here to read the full article on Inman Continue reading “The AI shortcut: 9 ways ChatGPT can simplify your listing process”

Your Ultimate 2025 Real Estate Email Newsletter Gameplan

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.

In a year when 6% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.

Click Here to watch the full episode on Tom Ferry.com Continue reading “Your Ultimate 2025 Real Estate Email Newsletter Gameplan”

7 buyer objection handlers to get that agreement signed

Coach Darryl Davis shares strategies for explaining the buyer agreement and getting it signed when you communicate the value you bring to the transaction.

Ever had a buyer get that “deer in the headlights” look when you bring out the buyer agency agreement? You’re not alone. In fact, I hear this from agents almost every week.

Click Here to read the full article on Inman Continue reading “7 buyer objection handlers to get that agreement signed”

The Best 6 Real Estate AI Tools for 2025

Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why! These help agents save a tremendous amount of time while also making them more efficient by streamlining processes, automating tasks, enhancing client interactions, and providing marketing and other business insights.

AI will never replace the human component, as personal connections can be incredibly important in the real estate industry. However, it does help by giving us more time in our day to spend nurturing and growing relationships to close deals.

Click Here to read the full article on The Close Continue reading “The Best 6 Real Estate AI Tools for 2025”

Get Accurate AI Headshots: How to Create Your Flux LoRA

Tired of using outdated or irrelevant headshots? Wondering how to create a mix of professional-quality headshots without hiring a photographer?

In this article, you’ll discover how to generate realistic AI headshots that look like you for use in marketing, social media, and business applications.

Click Here to read the full article on The Social Media Examiner Continue reading “Get Accurate AI Headshots: How to Create Your Flux LoRA”