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Lock it down! How to get prospects to commit to consultations

Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment.

To convert prospects, an essential skill is to book consultations. Agents cannot begin the sales process without a proper evaluation of the consumer’s needs and goals. The ability to schedule appointments quickly helps keep your pipelineflush and creates structure in your schedule.

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How to Use AI to Simplify Your Marketing

Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted?

In this article, you’ll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization—so you can save time, reduce stress, and focus on what matters most: meaningful results.

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7 real estate problems agents face — and how to crush them like a pro

When you hit a bump in the road in your real estate career, you’ll know how to handle it and push through with these tips from coach Darryl Davis.

No need to sugarcoat, right? Real estate isn’t always sunshine, commission checks and champagne closings (but wouldn’t that be awesome?). It’s a rollercoaster. One minute you’re up. The next, you’re screaming into a pillow because a deal blew up at the eleventh hour. But here’s the good news: Every problem has a solution — if you’re prepared.

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The 3 stages of a listing — and how to win each one

Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes.

Winning a listing doesn’t come down to charm or luck — it comes down to process. It’s a skill, a system and most importantly, a mindset. To elevate your listing game, you must master each of the three stages: pre-listing, listing and post-listing.

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5 Tips for Converting Online Leads Into Clients

With more homes likely hitting the market this summer, buyers may finally be finding some choice. Here’s how to connect with consumers dipping their toes into home buying after being sidelined in the too-hot housing market.

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9 ways to show clients you appreciate them this summer

Don’t go silent this summer. Reach out to past clients, and show them you care with these strategies from coach Darryl Davis.

n a world of automation and AI, agents who lead with heart and human connection are the ones who stand out. One of the simplest (yet most overlooked) ways to build a business that lasts? Gratitude.

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Maximize Your Instagram Growth: Getting More of The Right Followers

Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert?

In this article, you’ll discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth.

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The farming framework: A proven system for listing-driven growth

Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes.

If you’re not known as an expert for a specific community or area, then you’re not an expert. Geographical farming is a foundational strategy for agents looking to build a consistent business with a steady flow of listing opportunities.

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Your circle prospecting plan is outdated. Here’s how to fix it

Stop chasing leads and start creating memorable outreach in person and online with helpful circle prospecting strategies from broker and lead gen specialist Josh Ries.

Circle prospecting isn’t dead, but the way most agents are doing it might as well be. The method still has legs, but it’s long overdue for an upgrade. While agents have modernized their dialing tools and data sources, their follow-up strategy hasn’t evolved since the Blackberry era.

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Becoming an AI-First Company: From Chaos to Clarity

Struggling to integrate AI across your organization without adding more confusion and complexity? Wondering how successful businesses are aligning teams and workflows to truly embrace AI-first operations?

In this article, you’ll discover a practical framework for transforming your company into an AI-first organization—so you can cut through the chaos, unlock clarity, and lead with confidence in a rapidly evolving business landscape.

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