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5 Essential Tech Tools for Real Estate Agents

From digital notetaking to 3D tours, these tools will streamline your workflow, enhance client interactions and give your listings a high-tech edge.

In the fast-paced world of real estate, having the right tools can make all the difference. Technology can streamline workflows and enhance productivity—helping you stay organized and impress your clients. Here’s a list of tech tools every real estate agent should consider, each offering unique benefits to help you thrive in a competitive market.

Click Here to read the full article on The Realtor Magazine Continue reading “5 Essential Tech Tools for Real Estate Agents”

The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.

We’ve all heard it: Consistency is the key to success in real estate. But consistency only works if you’re doing the right things. Too many agents are stuck in routines that worked a few years ago but no longer move the needle. And in today’s market, continuing to do what doesn’t work isn’t just inefficient; it’s costing you listings, clients and income.

Click Here to read the full article on Inman Continue reading “The 7 things agents should stop doing (and what to do instead)”

Combining AI Tools for Better Results

Have you ever wondered why some AI-generated outputs feel incomplete, even when you’re using the most recommended tools? Or found yourself relying heavily on ChatGPT, only to suspect there’s more potential waiting just beyond your current workflow?

The solution isn’t adding more tools at random, but using them with intent.

Click Here to read the full article on Social Media Examiner Continue reading “Combining AI Tools for Better Results”

The Power of Video: Why Real Estate Professionals Should Hit Record

Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video.

At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. In her session, “The Brand Wagon – Video Edition,” she urged agents and brokers to stop chasing perfection and start hitting record. Her message was clear: video isn’t just a trendy marketing tactic—it’s a powerful relationship builder and an essential tool for establishing trust with your audience.

Click Here to read the full article on The Realtor Magazine Continue reading “The Power of Video: Why Real Estate Professionals Should Hit Record”

4 Free Home Offer Letter Templates for Agents [& How To Write Your Own]

As a buyer’s agent, creating a real estate home offer letter on behalf of your client is one step closer to the goal, but it’s a delicate process. Also called a cover letter, it’s a document attached to the formal purchase offer, expressing the buyer’s interest while helping the seller visualize the offer terms. Not to be confused with a buyer love letter, the goal is to bring the buyer’s offer to life, capture the seller’s attention, and open the door to negotiations, all on one page.

Click Here to read the full article on The Close Continue reading “4 Free Home Offer Letter Templates for Agents [& How To Write Your Own]”

Stale listing? Here’s how to reset, refresh, relaunch

It’s one of our readers’ favorite topics right now, so we’re rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers.

You know that old saying, “Be careful what you wish for.” Well, when it comes to inventory, that’s ringing true right now, as we’re seeing growing numbers of delistings, coupled with rising interest rates (again), lagging price growth and increasing uncertainty about tariffs and their impact on the economy.

Click Here to read the full article on Inman Continue reading “Stale listing? Here’s how to reset, refresh, relaunch”

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst enemy. That’s where time management tools come in.

Working smarter is just as important as working hard. There are so many real estate time management tools available that will help you free up time, close more deals, and manage your life without overwhelming stress. Why would you not be using every tool you possibly can?!

Click Here to read the full article on Tom Ferry.com Continue reading “10 Time Management Tools Every Agent Needs”

Why high-end buyers are still spending big on luxury real estate

High-net-worth consumers are still purchasing houses as they seek strategic investments and relative safety amid tumultuous times.

Market data and anecdotal evidence from luxury experts thus far this year has shown the high-end sector of the real estate market is holding steady, even as other areas of the market falter.

Click Here to read the full article on Inman Continue reading “Why high-end buyers are still spending big on luxury real estate”

AI Marketing Strategy: Practical Applications for Any Business

Are you feeling the pressure to do something with AI but unsure what that means for your business? Have you invested in AI tools or formed a task force, only to wonder why you’re still not seeing meaningful results?

Without a unifying strategy, even the best AI tools can create more noise than results. A strategic framework for operationalizing AI lets you move beyond hype and experimentation to a deliberate, business-results-driven approach.

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Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.

We so often think of social media in terms of likes, follows, impressions, reach and, of course, click-through rate. Those metrics are certainly important to watch and often determine the success of your social media marketing efforts; however, they aren’t the only measure.

Click Here to read the full article on Inman Continue reading “Let’s talk about S-E-O: What agents need to know now”