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When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes.

Most agents are missing the mark when it comes to marketing. Not because they aren’t working hard. Not because they don’t care. But because they’re still marketing like it’s 2019 in a market that looks nothing like it did five years ago.

Click Here to read the full article on Inman Continue reading “5 things buyers and sellers don’t care about (and what DOES matter)”

Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company?

In this article, you’ll discover how to optimize your online presence for AI search engines and build trust signals that get your business recommended.

Continue reading “Recommended or Rejected: Does AI Trust You”

Making decisions about how to protect your time and your energy is the first step toward creating a more satisfying and meaningful career, coach Darryl Davis writes.

Over the years, I’ve noticed that the hardest part of real estate isn’t just learning the skills, though that is a game-changer. It’s deciding how you want your days to run before the business starts making those decisions for you.

Click Here to read the full article on Inman Continue reading “9 moves that help agents bounce back before burnout hits”

If you’ve ever scrolled through Instagram and suddenly felt inspired to reorganize your pantry or carve out a cozy reading nook, you’re not alone—and today’s homebuyers are feeling it, too. According to Better Homes and Gardens Real Estate’s 2026 Design Trends Moving Real Estate report, social media is reshaping what buyers expect and how agents stage homes. Ginger Wilcox, president and CEO of BHGRE, calls it the “Instagram effect”—driving a wave of stylized, photogenic spaces.

Click Here to read the full article on Realtor Magazine Continue reading “Stage Spaces That Social Media Loves”

Wondering if AI voice agents could improve and scale your customer service? Want to know what it takes to implement AI voice assistants in your business?

In this article, you’ll discover how to deploy AI voice agents that handle real customer interactions while avoiding common pitfalls.

Click Here to read the full article on Social Media Examiner Continue reading “AI Voice Agents: How to Get Started”

Real estate coach and contributor Darryl Davis says it’s time for agents to forget the noise and step up their integrity to define their career in the new year.

In the late 19th century, Webster’s Dictionary defined integrity not only as “moral soundness” and “uprightness,” but with a striking phrase seldom seen today: “Uprightness in mutual dealings, especially in the transfer of property.”

Imagine that: Over a century ago, even the dictionary recognized that real estate — the transfer of property — was one of the greatest tests of a person’s integrity. And here we are in 2025, in an industry where trust is bruised, public perception is shaky and professionals across the country are fighting to reclaim their reputation and their worth.

If there was ever a time to bring integrity back to the forefront, this is the moment.

Click Here to read the full article on Inman Continue reading “Bring back integrity: A call for agents to rise in 2026”