M’s Blog – Page 26

Make more money in 2025. 5 ways to raise your average sales price

Looking for strategies to increase your average sales price and break into the luxury niche? Jimmy Burgess offers 5 real-world examples designed to inspire.

Most agents would love to increase their average sales price or break into the luxury market, but how do you do that? Success in this arena requires a strategic approach and deliberate actions.

This article will provide you with five actionable steps you can take to increase your average sales price and elevate your business in 2025.

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Thrive in 2025: A guide to eat-the-frog business planning

Wallace Real Estate’s Claudia Stallings offers insight and advice on end-of-year business planning and proactive growth strategies.

Besides, perhaps, a root canal, is there anything that we avoid more than business planning? In corporate terms, prioritizing the stuff that’s hard and doing the stuff we don’t want to do first is also referred to as “eating the frog.”

The phrase “eat the frog” is variously attributed to Nicolas Chamfort, a French writer, and Mark Twain, who had a couple of different versions of it:

“If it’s your job to eat a frog, it’s best to do it first thing in the morning.”
“Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.”

It then turned into a productivity book by Brian Tracy with a focus on organization, productivity and proactively overcoming challenges.

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Unpacking the Secrets of Real Estate Success

Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship.

In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business.

Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality.

Click Here to watch or listen to the full episode on Tom Ferry.com Continue reading “Unpacking the Secrets of Real Estate Success”

How to Train AI to Work Smarter: A Proven Business Process

Struggling to make AI work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs?

In this article, you’ll discover a proven process for building a dream team of custom GPTs to elevate your marketing efforts and streamline your operations.

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How to diversify your marketing as a luxury real estate brokerage

Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about meeting (and exceeding) the client’s changing expectations.

No matter what the current or future market has in store, one truth remains constant: Successful brokers and agents must always stay agile and innovative in their marketing efforts.

Click Here to read the full article on Inman

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Strengthen Your Brand with Effective SWOT Analysis

6-8% of the people in your database will buy or sell a home in the next 380 days. To capitalize on this, you need to go all in on maximizing your opportunities and ramping up your marketing, and that starts with a SWOT analysis.

Doing a SWOT analysis will help you play to your strengths, minimize your weaknesses, and safely navigate the threats facing your business. It’s an essential component of your business plan and overall marketing strategy that too many agents overlook.

In this blog, I’ll walk you through how to conduct a SWOT analysis for real estate, provide SWOT examples, and explain how you can use these insights to supercharge your real estate marketing plan and overall strategy.

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From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.

Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.

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