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7 last-minute Halloween marketing tricks (and treats) for agents

Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now.

If you’re anything like me, you’re thinking the end of October snuck up on us faster than a ghost in a fog machine, right? I’ve heard it all this month from agents who are juggling market shifts, unreasonable (and sometimes unruly) clients and all those not-so-fun “just want to wait until after the holidays” conversations.

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11 ways to rebuild if your internal ‘check engine light’ comes on

Real estate agent burnout is real, coach Darryl Davis writes, but it can be avoided. Here’s how to reset, regroup and restart your engine amid tough times.

If you’ve ever been driving along, feeling totally in control — music up, wheels humming — and suddenly that little orange “Check Engine” light flicks on, you know the feeling: instant unease.

You’re still moving forward, but something underneath needs attention.

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Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren’t driving the results you expect?

In this article, you’ll discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions.

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How Josh Altman Built a Multi-Billion-Dollar Business from Nothing

You probably know Josh Altman from Million Dollar Listing. He’s the top 1% of the top 1% real estate agents in the world, with over $9B in sales over his career.

But before he became an international icon, Josh was a regular agent trying to navigate the industry.

In this special episode of the Tom Ferry Podcast Experience, the world’s #1 real estate coach talks with the world’s top celebrity agent about the real strategies behind his rise.

Click Here to listen to the full episode on Tom Ferry.com Continue reading “How Josh Altman Built a Multi-Billion-Dollar Business from Nothing”

Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers.

Whether you’re just starting out as a newbie real estate agent or you’re trying to raise your profile in your local market, it simply makes sense to make social media part of your gameplan. After all, the price is right and the potential for significant reach is significant.

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3 Custom GPTs That Make You More Money and Free Your Time

Custom GPTs don’t just save you time, they can actually make you money. People say that custom GPTs deliver generic results, but is that really true?

In this article, you’ll discover how to create custom GPTs that free your time and increase your sales through the strategic implementation of three distinct types of AI assistants.

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‘Top of mind’ means nothing without value. 5 ways to do it right

The old playbook of ‘just stay remembered’ doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value.

The thinking was simple: If people remember you when they’re ready to move, they’ll call you. And in the pre-digital world, that worked better. A fridge magnet, a postcard or a friendly check-in once or twice a year kept you front and center because there weren’t as many competing voices.

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Email Marketing Automation That Moves People to Action

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock?

In this article, you’ll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience.

Click Here to read the full article on Social Media Examiner Continue reading “Email Marketing Automation That Moves People to Action”

Your 1st 5 minutes with ChatGPT: A no-fear guide for agents

Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you.

If the constant buzz around artificial intelligence, including its brand-new Zillow integration, has you feeling more curious than confident, you’re in the right place. My goal here is to cut through the noise and give you a clear, simple and powerful starting point. This is a practical, step-by-step walkthrough for the beginner who wants to get it right from the very beginning.

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