5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas.

From the magic of face-to-face networking to the allure of unique partnerships, here are a few insights and cost-free tactics that can be leveraged to elevate your brand.

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2024 will be the year of the automated agent

Stop worrying that AI will replace you, MoxiWorks’ York Baur writes. Start learning to use technology to your advantage by automating low ROI tasks.

Embracing technology is critical to your business, but it’s also not a magic wand. It’s an enabler. It’s your assistant. It’s there to automate repetitive, time-consuming tasks, which then allows agents to get back to the real deal: relationship and business building.

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The Best Apps & Software for Real Estate Agents

When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent better than another.

That’s one of the reasons I wanted to stay away from software such as CRMs, which in most cases are anything but a one-size-fits-all.

Still, there’s so much out there that agents need help finding what’s best. That’s why I created this list below – so you can stop digging for answers and start using the tools to increase your efficiency and effectiveness.

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The freshest business trends agents need to recognize in 2024

The business of real estate is evolving at an ever-escalating pace. Identify and act on emerging trends, Jimmy Burgess writes, and separate yourself from your competition like never before.

Hall of Famer Wayne Gretzky famously said, “A good hockey player plays where the puck is. A great hockey player plays where the puck will be.”

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends — proverbially skating to where the puck will be — you’ll be able to separate yourself from your competition like never before.

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Viral Listing Strategies for Multiplying Transactions

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.

Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.

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How to create content that connects you to your community

Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve.

Creating regular and engaging content is one of the biggest challenges that all agents face. I’ve been in the housing industry for 15 years and first got my start in property management in 2009 when the economy and the real estate industry saw their hardest downturns in many decades.

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Digital Transformation in Real Estate: Strategies for the Modern Agent

You’re in the digital revolution’s heart, transforming real estate dramatically. Customer-centric digital platforms are usurping traditional broker models. A modern strategy? Embrace technology. Virtual property showings break geographical barriers and widen your sales market, while AI empowers with predictive analytics for wiser decisions.

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Keeping it real: How to showcase your unique value on social media

Join Maris Messervey, founder of The Social Broker, on Inman Access as she reveals expert strategies for showcasing authentic value and growing your business on social media.

From cutting-edge market trends to expert advice, Inman Access empowers you to stay ahead of the game and elevate your real estate career. Join the community of industry leaders and gain access to exclusive content.

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What Does Active Prospecting Unlock for You?

Answer: It fills your marketing funnel with warm leads. Here’s what that looks like on social media.

Do you remember the last time someone hung up on you?

Have you ever been the one doing the hanging up? Rejection, hurt, anger, surprise and embarrassment are the feelings associated with such interactions. How do we overcome them? The answer lies in the art of active prospecting.

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6 steps that transform neglected clients into lifelong partners

Staying in touch with past clients and ‘orphans’ long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect.

We have all been there. The life of a supervising broker is busy — you are in the heat of a hot streak, working with active clients and helping your team members. Then, all of a sudden, you realize that you have not reached out to your past clients in over six months, and your team’s pipeline reflects that unintentional neglect.

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