admin – Page 37

7 things top listing agents know before every listing appointment

Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door.

Success leaves clues, and the best listing agents prepare by knowing seven things before every listing appointment they go on. These items provide insight and a sense of preparedness that leads to a higher close rate percentage from listing appointments.

Click Here to read the full article on Inman Continue reading “7 things top listing agents know before every listing appointment”

Dominate documentation this summer with these 4 hot tips

Want to cover yiourself and your clients while preventing miscommunication? Careful organization and documentation, Rachael Hite writes, can save your summer.

It’s no secret that great documentation is the linchpin of stellar customer service; just ask any seasoned agent whose careful documentation has saved the day on more than one occasion.

Click Here to read the full article on Inman Continue reading “Dominate documentation this summer with these 4 hot tips”

6 steps that transform neglected clients into lifelong partners

Staying in touch with past clients and ‘orphans’ long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect.

We have all been there. The life of a supervising broker is busy — you are in the heat of a hot streak, working with active clients and helping your team members. Then, all of a sudden, you realize that you have not reached out to your past clients in over six months, and your team’s pipeline reflects that unintentional neglect.

Click Here to read the full article on Inman

Continue reading “6 steps that transform neglected clients into lifelong partners”

Your Real Estate Marketing Content Calendar – 10 Steps

Creating a real estate marketing content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go – it’s the vessels you’ll use and the timing of each leg of the journey.

It might seem like a daunting task to create one but it is so much easier than coming up with every piece of content for each marketing campaign on the fly. That is a recipe for disaster. Often, it’s a recipe for nothing at all – just days of missing or half-hearted social posts and skipped emails.

Click Here to read the full article on Tom Ferry.com Continue reading “Your Real Estate Marketing Content Calendar – 10 Steps”

The No. 1 skill you need to convert leads into clients

Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills.

With commission litigation, inflation and interest rates dominating the headlines, there’s one essential overlooked skill that overshadows all these issues and is the primary determinant of whether a lead will become your client: listening.

Click Here to read the full article on Inman Continue reading “The No. 1 skill you need to convert leads into clients”

7 tips for using AI to find (and keep) real estate clients

In real estate, where every detail counts, AI can be the tool that sets you apart, Chris Pollinger writes. ChatGPT’s new update allows you to do more than ever before.

AI isn’t just a buzzword; it’s a game-changer. From custom experiences to smarter marketing, here’s how you can leverage AI, particularly the new GPT-4o, to boost your real estate business.

Click Here to read the full article on Inman Continue reading “7 tips for using AI to find (and keep) real estate clients”

Agents need to embrace the new and the old to succeed

Danny Hertzberg, Jill Hertzberg and others shared the stories and tips that helped them succeed while on stage Wednesday at Inman Connect Miami.

When Danny Hertzberg joined the family business at the Jills Zeder Group back in 2008, he pushed for change.

“When I came into the business, I thought it was insane that we were sending out brochures,” Hertzberg recalled Wednesay while on stage at Inman Connect Miami. He went on to say that Facebook was in its earliest stages at that point, while other platforms such as Instagram hadn’t even been invented yet. Nevertheless, Hertzberg pushed for change.

Click Here to read the full article on Inman Continue reading “Agents need to embrace the new and the old to succeed”

How to engage brokerage clients through SEO and content creation

Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes.

In today’s real estate market, the dominance of national companies like Zillowand Homes.com makes it challenging for regional brokerages to rank for broad keyword terms like “homes for sale in [City].”

Click Here to read the full article on Inman Continue reading “How to engage brokerage clients through SEO and content creation”

From Agent to Home Investor Advisor

A home investment advisor, or HIA, is one of the most critical services a homeowner can have, as the home is typically the largest single investment people have. Since there is no official profession for HIAs, this represents a hole for real estate agents to fill. Real estate agents know much about what drives home values in their local markets, so they are the most logical people to serve in this role.

Click Here to read the full article on Lab Coat Agents Continue reading “From Agent to Home Investor Advisor”

7 reasons great real estate agents will always be needed

Now is the time to expand your skill set, broaden your knowledge and provide value at a higher level than you’ve ever provided, Jimmy Burgess writes, so that you won’t just survive, you’ll thrive.

There’s a lot of doom and gloom about the real estate sales business in the world today. However, I’ve never been more excited about what the future holds for professional agents. When you provide great value and needed expertise, you will always be compensated in line with the service you provide.

Click Here to read the full article on Inman Continue reading “7 reasons great real estate agents will always be needed”