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Anatomy of a client consultation: A head-to-toe approach

While negotiating skills are top of mind for agents as commission confusion sets in, consultant Rachael Hite offers a step-by-step strategy that should ensure optimal service all summer long.
Lead generation and commission negotiation skills are currently the song of the summer for most agents. While I love a good lead gen brainstorming session, unless you have a solid plan in place for how to nurture the prospects you capture, you’re going to have difficulty seeing a return on your investment for prospecting efforts.
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My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too ‘salesy’ for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today.

To be at the top of your game in real estate, there is one conversation in particular you must master — the listing conversation. Note the distinction that we’re calling it a conversation, not a presentation. To have a listing “presentation” denotes that the agent is there to “present” or put on a show. In my experience, especially with today’s consumers, that’s selling — not serving.

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Artificial intelligence is the all-in-1 tool real estate desperately needs

Already touted by Zillow and others, the technology represents an opportunity for the real estate industry to reimagine itself at a time when solutions are desperately needed, writes Brad Inman.
Every week, a real estate company announces a new artificial intelligence product — reminding me of the days when every business put out a press release to say it launched a website.
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Ahead of the Curve: Real Estate Smart Contracts & Blockchain

A major technological shift is underway. With the rise of blockchain technology and real estate smart contracts, savvy agents are finding themselves at a crossroads where innovation meets tradition. Could these advancements render traditional agents obsolete or is this just a phase that will pass?

It’s fair to say that ignoring emerging technology during this period of history would be a mistake. Forward-thinking agents who adapt and enhance their practice first will always be the trailblazers shaping the market of tomorrow. A lot of agents are already using these technologies to set themselves apart in the hyper-competitive world of luxury real estate.

Click Here to read the full article on Tom Ferry.com Continue reading “Ahead of the Curve: Real Estate Smart Contracts & Blockchain”

5 coaches on how to show your value to get the commission

There are several ways in which agents can prove just how much they’re worth. Read on for examples from 5 different coaches.

As agents try and navigate ongoing changes to the industry — buyer-broker agreements, tough discussions about commissions and other brand new challenges — they may continue to feel uncertain treading in new waters.

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AI Workflows: How to Get Started

Looking for ways to automate your work? Wondering if AI could help?

An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is meant to automate and streamline your work, saving you time and resources while improving efficiency.

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Writing Real Estate Marketing Emails That Win Trust

You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s the kicker… Bad marketing emails can hurt you just as much as good ones can help establish your market credibility.

Real estate email marketing requires precision and not generic ChatGPT copy which would only demonstrate how out of touch you are with your audience.

In this blog, I’ll show you five of my best real estate email marketing practices, how to write marketing emails, and five mistakes to avoid.

Click Here to read the full story on Tom Ferry.com Continue reading “Writing Real Estate Marketing Emails That Win Trust”

30 years of brutally honest business advice in 1250 words

Do you need some tough love to get you moving forward in your real estate business? Jimmy Burgess shares the advice that’s helped him achieve the greatest success in his career.

There are winners and losers in every market cycle. Throughout my career, some of the toughest words to hear were the most impactful in getting my business back on track. Here are eight of the brutally honest observations and advice that shaped the successes I’ve achieved.

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The Agent’s Role in Land Valuation

Appraisers must take a nuanced approach to valuing a parcel of land, considering not just size and location but a wide range of factors that you can help identify.

Land valuation is a crucial tool that empowers various real estate stakeholders, including real estate agents and brokers, investors, developers, policymakers and the public.

Click Here to read the full article on The Realtor Magazine Continue reading “The Agent’s Role in Land Valuation”

Exactly where to focus your business to succeed this summer

Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer.
In today’s constrained market, lead generation is more important than ever. As the old real estate adage goes, “Nothing happens until someone generates a lead.”
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