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7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them.

You might be surprised at how much time I spend looking up real estate agents and brokers online. Sometimes it’s to find a current headshot to accompany a profile for Inman. Sometimes it’s because I have a meeting scheduled with someone new who has reached out to me. Sometimes it’s the follow-up to a friend-of-a-friend, “Do you know so-and-so?” conversation with an existing client or colleague.

Click Here to read the full article on Inman Continue reading “7 things that make real estate agents look unprofessional”

9 ways to build unbreakable trust with your prospects and clients

Creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity.

According to the National Association of Realtors (NAR), honesty and trustworthiness ranked second on the list of top criteria buyers consider when choosing an agent. Unfortunately, despite our fiduciary duties, we’re still mentioned in the same breath as telemarketers, used car salespeople and advertising professionals.

Click Here to read the full article on Inman Continue reading “9 ways to build unbreakable trust with your prospects and clients”

Welcome to the brand new rules of advertising

The recent Cannes Lions International Festival of Creativity embodied the dawn of a new era for marketing. Here are the four new rules of brand-building and business growth.

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry. The traditional definition of advertising didn’t apply anymore—justifiably so at the time.

Click Here to read the full article on Fast Company.com Continue reading “Welcome to the brand new rules of advertising”

5 ways commercial and residential real estate can cooperate now

A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies.

Not all brokerages are created equal, and not every brokerage has a commercial division. However, those who do will find that it offers the opportunity for powerful synergies.

Click Here to read the full article on Inman Continue reading “5 ways commercial and residential real estate can cooperate now”

4 Tips to Ensure Your Seller Gets Market Value for Their Home

In a perfect world, we will all buy low and sell high. In some places, home prices have increased by 47% since the start of the 2020 pandemic, meaning many should definitely be able to sell high.

Unfortunately, not all appraisals have kept up with such fast-rising values. As a result, some homeowners have had to enter long and tedious legal battles to realize what should have been a basic fair market valuation (like this example of a $340,000 home valuation difference, whew!). Although life’s not perfect, selling one’s home should easily command the current fair market value.

Click Here to read the full article on YPN Realtor Continue reading “4 Tips to Ensure Your Seller Gets Market Value for Their Home”

5 Must-Know Tools for Thoughtful Marketing

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness?

That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today.

You will walk away with a guide for attracting listings at scale so that you don’t just get busy – you stay busy.

Click here to watch the latest episode on Tom Ferry.com Continue reading “5 Must-Know Tools for Thoughtful Marketing”

12 ways to build strong lender partnerships for happier clients

Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction.

There are few certainties in real estate. Whether it’s a buyer’s or seller’s market, no matter where prices are sitting, one thing is true: lenders are a key part of the process, and your relationship with them can have a big influence on your clients’ overall satisfaction.

Click Here to read the full article on Inman Continue reading “12 ways to build strong lender partnerships for happier clients”

9 easy social media content ideas to get you out of a summer slump

Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered.

If you’re like most real estate agents, you’re a regular social media user. You post a couple of photos when you have a new listing, then again when you sell a property. There’s nothing wrong with that, but if you want to make the most of your social media pages, you need to engage your audience and post regularly consistently.

Click Here to read the full article on Inman Continue reading “9 easy social media content ideas to get you out of a summer slump”