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Communicate value! But how? A step-by-step buyer’s presentation

Need help highlighting value in a buyer-broker presentation? Jimmy Burgess talks with Andrew Undem, who shares his ‘8 pillars of value’ strategy for showcasing client benefits.

Unsure how to communicate value in a buyer-broker presentation? Team leader Andrew Undem has the answer as he shares his “8 pillars of value” buyer presentation that succinctly communicates the value he brings to his clients throughout the buying process.

Click Here to read the full article on Inman Continue reading “Communicate value! But how? A step-by-step buyer’s presentation”

Embracing Resilience for Your Clients and Your Business

In the five years since I wrote about the need to acknowledge climate change, there have been major strides in our industry. Now there’s a true business case for becoming a green specialist.

Click Here to read the full article on Realtor Magazine Continue reading “Embracing Resilience for Your Clients and Your Business”

Using AI to Be a Better Content Creator

Why Content Creators and Marketers Should Pay Attention to AI

Many content creators and marketers are worried that artificial intelligence (AI) might replace them. However, AI is currently here to assist us rather than replace us.

AI can be a huge time-saver, helping with tasks that take up a lot of time but aren’t your favorite parts of content creation, like helping you to improve your writing for your landing pages and captions for your social media posts. By handling certain tasks, AI can also save you money by reducing the need to hire additional help for things like research or writing. Additionally, AI content tools can help expand on your ideas and present them in new ways, acting as a powerful idea generator.

Click Here to read the full article on The Social Media Examiner Continue reading “Using AI to Be a Better Content Creator”

Communicate value with authenticity and active listening

How can agents show off their unique value proposition? One way is by bringing a scale model of the development they’re representing everywhere they go, Nile Lundgren of SERHANT. showed Inman Connect Las Vegas attendees on Tuesday.

During a panel that included moderator Katie Kossev of Side and luxury agents Michelle Griffith of Douglas Elliman and Ben Belack of The Agency, Lundgren toted to the stage a model of the Mercedes Benz Places in Miami, a 791-unit development that SERHANT. is currently representing.

Click Here to read the full article on Inman Continue reading “Communicate value with authenticity and active listening”

7 Habits to Boost Productivity and Well-Being in a Complex Profession

You’re in a rewarding profession—helping people realize a significant life goal. But selling real estate comes with distinct challenges. While constantly working to fill your pipeline, manage client expectations, and achieve a sense of work-life balance, you’re likely to face moments of financial uncertainty, performance pressure and market volatility, as well as feelings of isolation and loneliness. As an educator with a mom who has been in the business 40 years, I’ve seen these challenges up close. So what can you do to counteract those stressors?

Consciously drive for productivity. Productivity can create a positive feedback loop in which success leads to increased confidence and motivation, further reducing stress and promoting a healthy work-life balance.

Click Here to read the full article on Realtor Magazine

11 things great buyer’s agents know before they show a home

Working with buyers is changing. Are you ready? Jimmy Burgess offers the insight you need so you can prove your value as you serve buyer clients.

We’ve all heard listings are the key to success in this business, but listings are only one side to the transaction. Every successful transaction involves the buyer’s side and in most cases an agent working with the buyer.

Click Here to read the full article on Inman Continue reading “11 things great buyer’s agents know before they show a home”

8 Circle Prospecting Strategies to Boost Lead Generation

Imagine two powerful prospecting techniques—farm mailing and cold calling—joining forces to supercharge your pipeline. That’s what it’s like when you use circle prospecting as a part of your lead gen efforts. With careful planning, strategic thinking, and a little marketing magic, you can connect with more potential clients and build your business. Check out my eight strategies and some scripts to help you get started.

Click Here to read the full article on The Close Continue reading “8 Circle Prospecting Strategies to Boost Lead Generation”

11 more things you should know before going into luxury real estate

Chris Pollinger shares strategies to help you master market knowledge, build strong networks, leverage sophisticated marketing and provide exceptional client service.

Last week, we explored 11 things to know before launching as a luxury real estate agent. As an expert in coaching luxury real estate brokers, teams and elite agents, I understand what it takes to thrive in this high-stakes market. If you’re an aspiring luxury real estate agent or want to take things deeper, here’s what you need to know.

Click Here to read the full article on Inman Continue reading “11 more things you should know before going into luxury real estate”

3 must-have skills for building rapport with real estate clients

By building rapport, The Agency’s John Antretter writes, agents can not only secure immediate business but also build a network of loyal clients who will return and refer others for years to come.

After working for one of Wall Street’s largest investment banks for several years and serving as a top agent in New York for almost nine years, I’ve learned the importance of building rapport in this industry — and I believe it is truly an art form. The ability to connect with clients on a deeper level can be the difference between a one-time transaction and a lifelong business relationship.

Click Here to read the full article on Inman Continue reading “3 must-have skills for building rapport with real estate clients”

The DNA of Luxury: Exploring the World of High-End Property Consumers

“Luxury” doesn’t mean the same thing to every buyer. Perhaps it is the location, amenities, architectural design, exclusivity or sustainability offered by a particular home or community. The definition may vary also across regions and markets or even one’s social status. The concept of luxury is vast, which means agents need to understand it’s variety to be able to serve clients successfully. Let’s dig into the niche and explore.

Click Here to read the full article on The Realtor Magazine Continue reading “The DNA of Luxury: Exploring the World of High-End Property Consumers”