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How Far Is Too Far With Home Staging?

Fifty-two years ago, Barb Schwartz debuted the concept of home staging based on her theatrical background and belief that properties could be improved before being listed. The staging process continues to evolve from its beginnings, which was mostly about simple decluttering and a few trending props. It has transitioned to extensive redecorating, including painting, bringing in new furnishings and even having playlists to add the most soothing background sounds.

Click Here to read the full article on The Realtor Magazine Continue reading “How Far Is Too Far With Home Staging?”

From Zero to $150K: This YouTube video strategy can deliver GCI wins

If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint.

The passive prospecting of having YouTube videos marketing your business while you do other things is unmatched. In this article, Noah Escobar shares the easy-to-follow, step-by-step process he’s utilized to generate over $150,000 in GCI in the past 15 months.

Click Here to read the full article on Inman Continue reading “From Zero to $150K: This YouTube video strategy can deliver GCI wins”

Screen Recording for Sales Professionals: Building Trust with Video Emails

For sales professionals, building trust and rapport with clients is crucial. Video emails have become a key tool for this. Unlike normal text emails, video emails add a personal touch, letting sales teams engage with clients more authentically.

Screen recordings, especially in sales, offer a big advantage over regular emails. They let you not only explain but also show, giving more clarity and a personal touch that text often can’t match.

Click Here to read the full article on Bomb Bomb Blog Continue reading “Screen Recording for Sales Professionals: Building Trust with Video Emails”

Don’t Let the Overwhelm of the AI Craze Stop You From Using It

Generative AI, Analytical AI, AI is taking over! AI AI AI! All I hear about is AI and how if I’m not using it I am absolutely behind and missing out on business opportunities, or extra time or money, etc., etc. Quite frankly, it’s causing me some stress and anxiety. How about you?

Click Here to read the full article on Realtor Magazine Continue reading “Don’t Let the Overwhelm of the AI Craze Stop You From Using It”

How to Leverage Buyer Beliefs to Improve Your Marketing

Wish you were more persuasive? Wondering how to tap into people’s beliefs to improve your marketing results?

In this article, we’ll explore how people’s beliefs impact the buyer journey.

As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a more fundamental approach that could make all our efforts more effective? Billy Broas, author of Simple Marketing for Smart People, argues that understanding customer behavior and shaping their beliefs is the key to a successful marketing strategy.

Click Here to read the full article on The Social Media Examiner Continue reading “How to Leverage Buyer Beliefs to Improve Your Marketing”

20 phone etiquette rules every real estate agent should follow

Christy Murdock shares essential phone etiquette tips to enhance client relationships and close more deals, including do’s and don’ts, preparation strategies and follow-up techniques.

Effective communication is more crucial than ever for building and maintaining client relationships, closing deals and establishing a professional reputation. Proper phone etiquette plays a significant role in an effective communication process.

Click Here to read the full article on Inman Continue reading “20 phone etiquette rules every real estate agent should follow”

LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles?

In this article, we’ll explore using LinkedIn ads on personal profiles.

Click Here to read the full article on The Social Media Examiner Continue reading “LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More”

Taking Control of Your Technology Toolbox

Get useful tips on harnessing real estate tech tools to demonstrate your value as a real estate professional to clients and potential clients.

Real estate professionals have so many technology products to choose from, but sometimes, selecting the right tool for you and your business can feel daunting. It is within your power to determine the best ways to make real estate tech work for you. Host Marki Lemons Ryhal and two real estate pros, whose businesses are on the cutting edge, will share their insights on how they do so. Listen in as they discuss how embracing technology improves their operational efficiency and supports customer service tailored to their clients.

Click Here to read the full article on The Realtor Magazine Continue reading “Taking Control of Your Technology Toolbox”

The top 7 amenities luxury homebuyers want in 2024

Luxury homebuyers are willing to pay top dollar for the amenities they want, but they’re very selective, Realtor Jonathan Pressman writes. Here are the most sought-after amenities this year.

As luxury home prices soared to an all-time high in Q2 2024, according to Redfin, high-end buyers were active, paying little mind to relatively higher interest rates.

Click Here to read the full article on Inman

Continue reading “The top 7 amenities luxury homebuyers want in 2024”