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Becoming a Great Listing Agent: 3 Success Principles

Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest?

In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, and timing, and he even shares the three most important principles of all great listing agents.

But that’s not all Tom Toole has to share in this episode. He’s also sharing his ultimate techniques for handling buyer-broker agreements at scale.

Click Here to listen to the podcast on Tom Ferry.com Continue reading “Becoming a Great Listing Agent: 3 Success Principles”

A 5-step plan to reduce buyer stress and sell more homes now

Buyers are more stressed out than ever. Jimmy Burgess shares a plan to help you help your buyer clients and earn their trust.

In a market filled with buyer agency changes, compensation questions and fluctuating interest rates, is it any wonder that prospective buyers are stressed out by all the confusion? This article shares a simple, five-step process for reducing buyer stress that will not only lead to more sales now but more referrals in the future as well.

Click Here to read the full article on Inman Continue reading “A 5-step plan to reduce buyer stress and sell more homes now”

Lesson Learned: Stay true to yourself to attract your ideal clients

Find out what Miami Beach luxury agent Anna Sherrill has learned as she’s grown and what she’d tell a new agent just starting out in the business.

Born and raised in Arizona, Anna Sherrill made the move to Miami in 1999, earning her real estate license shortly thereafter. Over the years since, she has represented a variety of developments in the area, gaining an in-depth understanding of Miami’s unique market, building a thriving real estate business and taking great pride in helping people find their dream homes. She is currently heading up a team at Miami Beach’s Art Deco jewel, The Raleigh.

Click Here to read the full article on Inman Continue reading “Lesson Learned: Stay true to yourself to attract your ideal clients”

Is speed to lead dead?

The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client.

The best real estate lead is not the same as the hottest lead. They are quite dissimilar. In the world of real estate, pursuing high-quality leads can feel like chasing a mirage. Hot leads, or those inquiries that are promising to be just a heartbeat away from a transaction, often seem like the holy grail. So, is faster really better?

Click Here to read the full article on Inman Continue reading “Is speed to lead dead?”

Real Estate Agents: Your Guide to Getting Started in PPC Marketing

The real estate market is booming… always. There may be dips in the market from time to time, but it is a business that never sleeps. There is endless competition, which is why agents must leverage every available tool to reach potential clients and generate leads.

If you haven’t considered Pay-Per-Click (PPC) marketing yet, the time to get started is now. This digital advertising strategy is one more way to stay competitive in this industry!

Click Here to read the full article on Agent Advice.com Continue reading “Real Estate Agents: Your Guide to Getting Started in PPC Marketing”

How new luxury agents create high-end vibes and don’t break the bank

Establishing yourself as a luxury real estate agent doesn’t have to cost more, broker Tara Meier writes. It’s about a simplified aesthetic and a strong sense of your value proposition.

Breaking into the luxury real estate market can seem daunting, especially when you are just starting and your bank account isn’t quite where you’d like it to be. However, presenting yourself as a knowledgeable, polished and professional luxury agent does not require a vast budget. It’s about leveraging what you know, how you present yourself and the exceptional service you offer.

Click Here to read the full article on Inman Continue reading “How new luxury agents create high-end vibes and don’t break the bank”

Soft skills? I don’t need no stinking soft skills …

Aaron Hendon teaches you to create a positive impression and enhance your communication and leadership impact when you focus on soft skills.

I used to dismiss soft skills as just fluff, much like goal-setting. It was fine if I had time, and I knew every coach in the world would go off about it, but I had lead gen to do.

I had to learn the hard way that my mindset was holding me back.

Growing up, I believed that if I couldn’t do something perfectly, I shouldn’t do it. This fear of getting it wrong left me stressed, burnt out and disconnected. I thought that everything would fall into place as long as I worked hard and did what I saw work for others.

Click Here to read the full article on Inman Continue reading “Soft skills? I don’t need no stinking soft skills …”

Help Clients Attract Tenants with Technology

Many real estate agents have a portfolio of investment clients that they help. Whether it’s managing an investment portfolio for a client and ensuring their properties are rented out and taken care of, or helping with the property management on a larger property, real estate agents are often front-and-center when it comes to what’s working to bring in—and keep—tenants.

Click Here to read the full article on The Realtor Magazine Continue reading “Help Clients Attract Tenants with Technology”

5 ways to gather client feedback to drive improvement and innovation

We all want to grow and improve our services, The Agency’s Rainy Hake Austin writes, and getting feedback is the first step in doing that.

You really never know how you’re doing until you ask for feedback. As a leader in the real estate industry, I’m always hyper-aware that our perception of our client service experience can only be verified by soliciting feedback — and in the right way. This applies to how agents assess their client experience and, also, how we assess our service to our agents.

Click Here to read the full article on Inman Continue reading “5 ways to gather client feedback to drive improvement and innovation”