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10 must-read real estate business books perfect for 2024

Ready to improve your knowledge and take on some new ideas? Marketing tech expert Stacie Kimberlain offers a list of essential books just right for the current market.

In the ever-evolving world of real estate, staying ahead of the curve isn’t just an option; it’s a necessity. Whether you’re a seasoned agent or just starting, the right book can be your secret weapon, providing strategies, inspiration and the insider knowledge needed to outshine the competition.

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How to Enhance Your Home Staging Strategy

Boost your online presence with a Premium Plus website from NAR. Showcase your work, attract more clients and stand out in the competitive market.

For real estate agents who understand the importance of style, your website is more than just an online presence; it’s a reflection of your expertise, the quality of your services and your ability to present homes in the best possible light.

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Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes.

In the competitive world of real estate, it’s easy to get caught up in traditional marketing strategies that focus solely on property listings, recent sales and market trends. While these elements are important, they often struggle to stand out against national competitors who dominate search rankings.

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33 Ways To Generate High Quality Leads that Convert

In today’s market, it’s vital to have strong lead generation that lends itself to you and your business. At Lofty we take a unique 360° approach to lead generation. Rather than simply running 1:1 ad campaigns on your behalf, our marketing team works closely with customers to understand their goals and budget. We then craft a custom marketing strategy that employs multiple campaigns and advertising programs, all working together to engage prospects at different points throughout their journey.

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5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes.

You have been doing listing presentations for sellers with great success so now is the time to use these same skills with your buyers. Just like listing appointments, the agents that communicate and present their value in the clearest way will win the business and get their agreement signed. Keep in mind that we never get what we deserve, we get what we negotiate.

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How to Build Your Real Estate Brand

Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system.

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How to create marketing that makes the phone ring

Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information.

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15 Home Staging Tips to Sell a House Fast

Staging is a challenging marketing task for agents. Think of home staging as preparing the property for its biggest launch; it’s all about making a great first impression. And that first impression needs to appeal to a mass buyer audience. Home staging is more than just replacing the bed sheets; it’s about letting potential clients envision themselves living in the home. To help you get started, I compiled this guide of actionable home staging tips and where to source furniture and home decor on a budget.

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10 proven secrets for negotiating face-to-face

Whether you’re negotiating on behalf of buyers or sellers, in person or via Zoom, these 10 tips will help you be a better negotiator, which has never been a more critical skill, Bernice Ross writes.

With the National Association of Realtor’s new commission rules, negotiation has never been a more critical skill for agents to master.

Sadly, very few agents have strong negotiation skills, especially in face-to-face offer situations. The good news is the most powerful negotiation strategies rely on asking questions and waiting for your clients’ feedback about what to do.

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