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Master Marketing Strategy: Expand Your Market & Boost Leads

You’ve been in real estate for a few years now. You’ve nailed the basics of prospecting, closing deals, and maintaining a steady income. But lately, you’ve hit a plateau, and it’s clear that without a stronger marketing strategy, growth is going to be tough. You’re still relying on the same lead sources, and while you’re making money, it’s not enough to fuel the kind of business growth you know you’re capable of.

Click Here to read the full article on Tom Ferry.com Continue reading “Master Marketing Strategy: Expand Your Market & Boost Leads”

Back to Basics: Social Media Marketing for Your Brokerage

A social media marketing plan can help you develop and maintain an online audience, so long as you’re providing them useful information and interacting regularly.

Your relevance on social media as a brokerage, depends on a plan that’s more robust than simply posting new listings and sold listings or an online welcome for new agents, says social media expert Jenn Herman of Jenn’s Trends in San Diego, Calif. This kind of content, while good at showcasing that your brokerage is full of agents who can get the job done, doesn’t necessarily provide your audience with any value.

Click Here to read the full article on The Realtor Magazine Continue reading “Back to Basics: Social Media Marketing for Your Brokerage”

The No. 1 challenge new agents face (and how to overcome it)

Every challenge is an opportunity in disguise, Darryl Davis writes, pushing you to grow, adapt and, ultimately, succeed in real estate.

As a budding real estate agent, you’re stepping into an amazing industry. It’s exciting, but like any new path, it will have some hurdles. Hopefully, you’ve found an office, a broker you respect and some amazing training. Maybe you’ve even ordered your business cards and gotten some lead-generating systems up and running.

Click Here to read the full article on Inman Continue reading “The No. 1 challenge new agents face (and how to overcome it)”

YouTube for Businesses: A Step-by-Step System for Success

Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales?

In this article, you’ll learn a step-by-step system for creating YouTube content that results in more leads and sales.

Before diving into video marketing strategy, it’s crucial to understand why YouTube should be a priority for small business owners and their marketing efforts. First, YouTube functions as a search engine, with an astonishing 3 billion daily searches. This makes it a prime platform for people actively seeking solutions to their problems.

Click Here to read the full article on The Social Media Examiner Continue reading “YouTube for Businesses: A Step-by-Step System for Success”

Luxury real estate is a team sport

Elevating your brand and providing stellar service to high-end clients, luxury expert Kofi Nartey writes, means becoming the hub of a trusted, supportive service ecosystem.

Having played sports at the highest levels, I have come to appreciate the importance of having the right team.

Even in my 10-year professional acting career, I saw the efforts of everyone around me and how they contributed to a successful show or movie. This included the writers, producers, set designs, wardrobe, hair and make-up, grips, gaffers and more, who created the perfect environment for us actors to be in character and deliver the ultimate performance.

Click Here to read the full article on Inman Continue reading “Luxury real estate is a team sport”

11 transaction-generating strategies primed for success

It’s up to you to make your own luck and find opportunities where others won’t look. Jimmy Burgess offers strategies both old and new that are poised to work now.

The ever-changing market demands we continuously adapt the strategies we use to generate leads and, ultimately, transactions. Today, we’re looking at a combination of innovative new strategies along with tried-and-true classics that need to be remembered.

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The Safety Series: Protecting Smart Homes from Cyber Threats

Watch or listen to real estate technology experts discuss the potential security pitfalls of smart home devices and how to protect clients.

Smart homes can offer a wealth of conveniences and customized experiences for your clients. However, smart home devices also can serve as an entry point for cyber criminals to access your clients’ sensitive data. Host Tracey Hawkins discusses with two real estate pros in the smart home market how to highlight the conveniences while mitigating the potential risks.

Click Here to watch or listen on Realtor Magazine Continue reading “The Safety Series: Protecting Smart Homes from Cyber Threats”

Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy.

One thing remains constant in real estate: Managing client expectations can be a tricky endeavor, especially when it comes to listing a property. As a real estate agent, there’s a critical balance between the idealistic hopes of your sellers and the stark realities of the current market.

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Use the Expertise of a Mortgage Broker Partner to Better Help Customers

As a real estate agent, you’ve likely built your business to deliver whatever your buyers or sellers need, whenever they need it. But when it comes to the home financing process, it can be challenging when you feel like you have little control over the timeline and that the fallout from a slow, tedious process can break a deal.

Fortunately, you have a great resource you can turn to right in your own area. To reduce time to close, fellow real estate professionals are increasingly partnering with local independent mortgage brokers and seeing results that make clients happy and ready to refer.

Click Here to read the full article on Realtor Magazine Continue reading “Use the Expertise of a Mortgage Broker Partner to Better Help Customers”

Breaking bad news: How to have tough client conversations

The energy you bring to client communication, Rachael Hite writes, can be the difference between a peaceful process and buyer or seller meltdown.

A soft skill you need to master as an agent (and no worries you will have plenty of opportunity) is the fine art of breaking bad news to clients. Real estate transactions are nuanced and complicated, and there will be many instances where portions of the transaction or even the entire transaction will be wrought with bad news or poor outcomes.

Click Here to read the full article on Inman Continue reading “Breaking bad news: How to have tough client conversations”