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Real estate marketing for 2025: Get ready to go all in

Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention.

Tiffany McQuaid, president of McQuaid and Company, is one of the most innovative and prolific marketers in the real estate industry. Her new book, The Inth Degree, which was rated No. 6 on Inman’s must-reads for 2025, is packed with inspirational tips to help you differentiate yourself from the competition, build an effective brand, and overcome life’s toughest business and personal challenges.

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Moves and shakeups made 2024 a big year for real estate reality TV

The reality TV landscape saw some major shifts in 2024 as legacies departed the space and new strong players emerged. Here’s a rundown of the highlights and what we’re watching for in 2025.

The landscape of real estate reality TV saw some major shifts in 2024 as legacies departed the space and new strong players emerged.

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Marketing Strategy Framework: How to Get More Leads & Sales in 2025

Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales?

Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion.

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2025 real estate forecast: How to thrive during the slow season

With the right mindset, clear goals and a commitment to excellence, CEO Craig Tann writes, you can turn any challenge into a success story.

In my 21 years in the industry, I’ve seen cycles come and go, but one thing remains constant: Those who stay prepared, focused and resilient always come out ahead.

As we look ahead to 2025, I want to share insights that can help agents, teamsand brokerages turn any slow season into an opportunity for growth. Real estate is a dynamic field where planning, adaptability and a proactive mindset can make all the difference.

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These 5 marketing events will help move the needle on your listing

Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg’s Kevelyn Guzman writes.

Selling real estate is no small feat, and our agents know this firsthand. One memorable experience was partnering with Zadig & Voltaire to host a unique “Fashion Meets Real Estate” event at a luxury property. The collaboration transformed the space into a sophisticated showroom, blending high-end fashion with sleek interior design.

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Mastering LinkedIn Video: Attracting the Right Audience

Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience?

In this article, we’ll explore how to attract your ideal audience with LinkedIn video.

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The Safety Series: Deescalating Heated Moments in the Transaction

Three real estate pros discuss how they calm clients’ emotions during what is likely the biggest purchase of their lives.

Recorded live at NAR NXT in Boston, host Tracey Hawkins and an insightful panel of real estate professionals discuss how to effectively manage emotions and de-escalate tense situations with clients and colleagues. Gain practical strategies and tools to maintain professionalism, ensure safety and foster positive client relationships, even in the most difficult interactions when emotions run high.

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Make more money in 2025. 5 ways to raise your average sales price

Looking for strategies to increase your average sales price and break into the luxury niche? Jimmy Burgess offers 5 real-world examples designed to inspire.

Most agents would love to increase their average sales price or break into the luxury market, but how do you do that? Success in this arena requires a strategic approach and deliberate actions.

This article will provide you with five actionable steps you can take to increase your average sales price and elevate your business in 2025.

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Thrive in 2025: A guide to eat-the-frog business planning

Wallace Real Estate’s Claudia Stallings offers insight and advice on end-of-year business planning and proactive growth strategies.

Besides, perhaps, a root canal, is there anything that we avoid more than business planning? In corporate terms, prioritizing the stuff that’s hard and doing the stuff we don’t want to do first is also referred to as “eating the frog.”

The phrase “eat the frog” is variously attributed to Nicolas Chamfort, a French writer, and Mark Twain, who had a couple of different versions of it:

“If it’s your job to eat a frog, it’s best to do it first thing in the morning.”
“Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.”

It then turned into a productivity book by Brian Tracy with a focus on organization, productivity and proactively overcoming challenges.

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