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How to repurpose one great idea into a week’s worth of social posts

Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms.
I bet that there’s a particular agent who constantly shows up in your social media feed and gets tons of engagement. It probably drives you crazy because they’re not smarter or more charismatic than you, but they still get the lion’s share of the attention in your market.
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5 Social Media Shifts That Will Shape Agent Marketing in 2026

Looking at the five social media shifts shaping real estate marketing in 2026, and practical steps to adapt and convert attention into leads.

Social platforms are now a major discovery layer for homes, neighborhoods, and the agents who represent them. As 2026 approaches, five shifts already visible in platform updates and user behavior are likely to keep shaping how agents attract attention, build trust, and turn interest into conversations.

Click Here to read the full article on The Close Continue reading “5 Social Media Shifts That Will Shape Agent Marketing in 2026”

Human-First AI Adoption: Getting Your People Ready for Change

Do you feel like your investment in AI tools isn’t yielding the organizational productivity gains you expected? Are you struggling to move beyond individual experimentation to see a real transformation in how your entire team works?

In this article, you’ll discover a human-first framework for AI adoption that addresses psychological biases, identifies specialized user mindsets, and provides a three-layer strategy to activate your business.

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This real estate video content WILL convert in 2026

If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation.

Video is no longer optional in real estate. It is one of the clearest separators between agents who are building long-term momentum and those who are still relying on short-term tactics. The agents who consistently show up on video, especially with local and value-driven content, are the ones quietly positioning themselves in the top tier of their markets.

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The Death of Organic Reach: What Works Right Now

Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms?

In this article, you’ll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube.

Click Here to read the full article on Social Media Examiner Continue reading “The Death of Organic Reach: What Works Right Now”

The ULTIMATE real estate agent business plan for 2026

Your 2026 roadmap is ready, so it’s time to implement it and grow your real estate business in the new year, Darryl Davis writes.

If there was ever a year when real estate professionals needed clarity, structure and direction, it will be 2026. The last 18 months have reshaped our industry, pressured agents to rethink their value and forced many to operate without a strategic plan.

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5 Social Media Shifts That Will Shape Agent Marketing in 2026

Looking at the five social media shifts shaping real estate marketing in 2026, and practical steps to adapt and convert attention into leads.

Social platforms are now a major discovery layer for homes, neighborhoods, and the agents who represent them. As 2026 approaches, five shifts already visible in platform updates and user behavior are likely to keep shaping how agents attract attention, build trust, and turn interest into conversations.

Click Here to read the full article on The close Continue reading “5 Social Media Shifts That Will Shape Agent Marketing in 2026”

Why Instagram Stories matter more in a joy-starved market

As stressed consumers tune out pressure, Instagram’s shareable Stories update allows for an effective way for agents to stay visible.

From stressed consumers tuning out fear-based messaging to quiet platform updates reshaping visibility, the advantage is shifting to brands and agents who understand how people really behave online. Here’s why paying attention now can pay off well beyond the holiday season.

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5 qualities every great transaction coordinator must have in 2026

Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great.

If you’ve been in real estate long enough, you know that a deal can fall apart for a hundred tiny reasons: missed signatures, slow communication, lost addenda, misaligned expectations. The list goes on.

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Why my early social media posts flopped — and what finally worked

Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes.

Earlier in my real estate career, I avoided social media like the plague. I thought it was just noise, a distraction, something agents did when they didn’t have real leads. But I started noticing something: the agents who consistently had a full pipeline were showing up online and doing it well. Once I saw how much leverage social media could create, I knew I couldn’t ignore it anymore.

Click Here to read the full article on Inman Continue reading “Why my early social media posts flopped — and what finally worked”